CBS Outdoor UK showcases NFC’s potential

CBS Outdoor UK is excited to announce a ground-breaking project with Westfield London to showcase the magic of Near-Field-Communication (NFC) direct marketing and customer engagement potential. From Monday 23rd September, shoppers will have the opportunity to ‘turn on, tap, enjoy’ sought after content and competition prizes by simply tapping their NFC enabled smartphone against CBS Outdoor digital pods at Westfield.
Over the next few weeks consumers will be able to tap to: download an exclusive re-mixed track from Rizzle-Kicks, win a trip to Morocco (courtesy of Time Out), download Time Out’s mobile app for info on gigs, events, etc., receive a free digital album, play CBS’s games, download recipes from Masterchef.
From mid-October following the Westfield project, CBS Outdoor UK will accompany the NFC showcase with a far-ranging NFC consumer education programme via posters on National Rail, the London underground and digital pods at Westfield, to educate consumers on how to turn on, tap, enjoy with their NFC enabled devices.  Read More