Belize Tourism creates the world's first drum-controlled billboard

Olson and long-time partner Belize Tourism Board teamed up to celebrate WestJet’s new nonstop flights from Toronto to Belize by inviting passersby to play on a custom-built Belizean drum that measures decibels to “power” a Belizean boy who dances on the new 90ft digital board towering over the square. One enthusiastic drummer will receive roundtrip airfare from Toronto for two to visit and explore this unique Central American nation.
Part of the two-day experience was broadcast via Facebook Live and also packaged in a shareable campaign video to be launched on BTB’s social media channels, including Instagram, Facebook and Twitter starting this week.
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Via: bestadsontv