60,000 books take to the sky for easyJet’s Flybrary project

300 ‘Flybraries’ will hit the runways today stocked with over 60,000 children’s books in seven languages ready for children and parents to pick up, read and then leave behind for the next passenger.

EasyJet teamed up with HarperCollins  to put books in the passenger seat-pockets of flights departing the UK.

The featured titles include; Mog and Bunny by Judith Kerr, Paddington Abroad by Michael Bond, The Boy Who Could Do What He Liked by David Baddiel, and Geek Girl by Holly Smale.

Katie Piper and author Rob Biddulph launched easyJet’s Flybraries initiative at London Luton Airport  with a special reading and book signing for young travellers.

Via: PR Examples