A new ad for AeroMexico playing on middle America’s animosity towards Mexico has gone viral.

To persuade more U.S. residents to the country AeroMexico offered “DNA discounts” on the airline for Americans with Mexican ancestry.

Percentage discounts are awarded equal according to the percentage of their Mexican ancestry.

“Oh, wow,” says one man who is told he’s 18% Mexican.

“That’s bullsh*t!” says an irritated senior when informed that he is 22% Mexican.

Via: PRExamples