Alberto has more than 10 years experience working in digital transformation in advertising, marketing and business. He started his career founding a technology start-up. Later he join Cheil Spain to create the digital experience department to deliver digital transformation and business development. Within the Dentsu Aegis Network, Alberto has had several roles including: Innovation Director in MKTG Spain, Strategy and Data Director in Posterscope Iberia and Managing Director in Posterscope Iberia. During this time Alberto has been involved in a variety of executive programs in digital business, marketing science and data and analytics.