Federica has over 10 years’ experience in client management, media strategy and integrated planning. Starting her OOH career at Kinetic, WPP Milan she went on to widen her skills to include integrated digital solutions through a start-up COO role at tenthavenue, WPP. Federica left Italy for Dubai to join Posterscope MENA as Business Development Director in December 2016, bringing with her expertise in identifying business opportunities, understanding client, brand needs and objectives, defining strategies that will ensure targets are met, and guaranteeing premium quality
implementation of the projects.
Although Italian, Federica is truly international having grown up in Hong Kong, Turkey, Japan and Singapore.