Posterscope Hungary were briefed to launch the new look Milka Big Taste bar.
The main role of OOH channel was to stimulate interest and consideration and in addition bring added visibility/awareness to the campaign.
OOH formats were selected on their ability to drive high levels of reach and frequency as well as being in locations where the product benefits could be emphasised and communicated.
A countrywide billboard campaign formed the basis of the activity alongside non standard formats – such as scaffolding, tram wraps and transport carriage panels and special builds.
Client and Customer feedback was extremely positive and the campaign achieved 46% recognition index for the 18-49 target audience, and the persuasion index to buy was 90%.