PML Group, Posterscopes Irish offices, today announces the winners of its annual Poster Impact Awards for 2019. The awards recognise the stand-out OOH campaigns from 2018 which led the way in recall and creative rating, as judged by Irish consumers. The most effective campaigns based on these metrics are awarded among ten product categories, based on Poster Impact research, carried out independently by Ipsos MRBI.

This year’s list of exceptional winning campaigns includes Dunnes Stores (Retail), PepsiCo (Soft Drinks), Electric Ireland (Utilities) and Mondeléz for Cadbury Secret Santa (Confectionery).

Among the winning media agencies this year are Carat, the only agency to pick up more than one award. Others in the winner’s circle include Starcom, Spark Foundry, OMD, Zenith and Mediaworks. Irish creative agencies picking up awards include Rothco (AIB), TBWA (Electric Ireland) and BBDO (Glanbia).

Commenting on the 2019 winners, Colum Harmon, marketing director PML Group:

“These campaigns are an excellent showcase for the OOH medium. PML Group places great emphasis on the creative power of OOH and the awards reflect this, as both creative rating and campaign awareness are fundamental to success. These campaigns have combined strong creative with smart format and location selection to deliver effective results and memorable work. Congratulations to all involved.”

PML Group’s Poster Impact research initiative was launched in 1996 and captures more than 1,000 campaigns each year among almost 8,000 respondents.