Unseen launches cryptic campaign to save modern slavery helpline

Anti-slavery charity Unseen has launched a campaign in an attempt to save its modern slavery helpline, which is threatened with closure as a result of “political uncertainty”.

Created by Aesop, “#UnseenStories” uses a “story-in-story” technique to expose lies told by people in order to lure them into slavery.

The out-of-home and social media activity has appeared around the UK, with bright green projections lighting up homes across the charity’s native Bristol.

Anti-slavery charity Unseen has launched a campaign in an attempt to save its modern slavery helpline, which is threatened with closure as a result of “political uncertainty”.

Created by Aesop, “#UnseenStories” uses a “story-in-story” technique to expose lies told by people in order to lure them into slavery.

The out-of-home and social media activity has appeared around the UK, with bright green projections lighting up homes across the charity’s native Bristol.

Real experiences of people who survived modern slavery in the UK are also being shared on social media via the hashtag #UnseenStories.

Via: Campaign