Healthy Lungs for Life Launches Activity to Highlight Lung Health

Lung health campaign Healthy Lungs for Life is devising an activation to raise awareness of lung health function and protection against air pollution.
The launch event will be taking place in Trafalgar Square from 2-3 September, with a Health Lungs for Life ‘bubble’ offering visitors free lung function (spirometry) tests as well as advice on lung health and protection from air pollution representatives from ELF, the British Lung Foundation and Asthma UK. Visitors will also have the chance to play an interactive Healthy Lungs for Life game.
Free lung testing events will be held at further locations in London throughout September, including outside Leystonstone station on 4 September, at Canada Square, Canary Wharf on 6 September, at Battlebridge Place, close to Kings Cross, on 7 September, at the On Blackheath festival in Lewisham on 10-11 September, at Islington Green Gardens on 22 September and at Acton Market on 23 September.
Experiential agency MKTG has produced the event and out-of-home communications agency Posterscope planned and bought the OOH activity.
Via: Event Magazine