LEGO unveils team GB activity

Lego, the official product of the Olympics, is running a four week OOH campaign featuring multiple creative executions. The ‘Great Building, Great Britain’ campaign consists of digital 48 sheet panels in key London locations, static sites in the Olympic Park  and an animated billboard in Westfield Shepherds Bush. Copy will change on a daily basis to reflect the Olympic sporting schedule. Targeted at Londoners and visitors to the capital, the campaign, planned and bought by Carat and Posterscope, aims to engage its audience with the Minifigure Team GB range during the world’s biggest sporting event.