OOH Q2 Revenues Announced

OUTDOOR GROWS 6.4% TO £258.8M IN Q2

DIGITAL UP 30% TO £68.3M, THE BIGGEST EVER QUARTERLY FIGURE

NINE QUARTERS OF THE LAST ELEVEN HAVE SHOWN GROWTH

The Outdoor Media Centre (OMC), the trade body for outdoor media owners, today announces total revenues for April to June 2014. For the quarter, the headline total reported across all outdoor is £258.8m, which represents an increase of 6.4% year on year, and is the fourth biggest quarter ever recorded for outdoor. Digital revenues amounted to £68.3m, up 30% year on year, the biggest quarterly digital revenue ever recorded for outdoor. Digital accounted for 26% of the total.
Mike Baker, CEO of the Outdoor Media Centre comments:
“It’s been a good quarter, with transport and digital driving growth. We have now seen growth in nine of the last eleven quarters. Digital growth is on the march again, reflecting the continued confident investment by media owners into new plant. And advertisers are increasingly viewing the active space of outdoor as an indispensable part of their marketing mix. Outdoor brings them the three virtues of a large quality audience, powerful visual branding, and a choice of relevant contexts. Retail growth has been particularly strong, with two supermarkets in the top ten spenders for the first time. ”According to Nielsen, categories which spent significantly more in the quarter on outdoor than last year include Media, Government, Property, Retail, and Travel and Transport. The top 10 advertisers in the quarter were (alpha order) Asda, British Sky Broadcasting, EE, Heineken, KFC, Molson Coors, TalkTalk, Unilever, Warner Bros and William Morrison.