Posterscope's 2016 Out-of-Home Predictions

Outdoor advertising is evolving faster than ever before. Never before has new technology been driving such massive change, not only in how we display ads, but also in how we plan OOH campaigns.
Posterscope’s predictions for what 2016 holds in store for out-of-home industry looks at ‘driving direct payment’, ‘a beacon of consumer engagment’, ‘real time service’, ‘advertising for the good of society’, ‘the connected content consumer’, ‘ad blocking’, ‘the role of Artificial Intelligence’, ‘the experience economy’  ‘personalisation at scale’and ‘click and collect’.
To read the report click here