Questions for the Creatives at Cannes Lions 2014

Digital Out of Home is coming of age, and is arguably one of the most exciting platforms for advertisers to use to engage with their consumers in today’s media landscape. The palate of tools that DOOH now offers is vast, driven by huge technology advances and a deeper understanding of the unique capabilities of the medium. The Creative industry are embracing these opportunities to deliver something new.
Preceding the 30th June launch of the 2014 The Art of Outdoor Digital Competition, Ocean and Brand Republic are at Cannes Lions 2014 this week, and are speaking to five industry ambassadors throughout the week about their perceptions of Digital out of home, and how the medium has evolved for the better.
Via: Ocean Outdoor