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Adidas launches Supercolor with Hackney light show

Sportswear brand Adidas Originals celebrated the launch of its new Superstar Supercolor range with an interactive light show over London’s Hackney Reservoir last week (1 April).

More than 60 interactive lights lined the venue, which were controlled by guests through Twitter. Participants could choose from five colours selected from the 50-strong Supercolor collection and tweet their choice, along with the hashtag #supercolor.

Clothes also appeared floating above the water along with a ‘smoking gun’ trefoil, in a nod to the campaign film starring Pharrell Williams. The singer appeared on a screen to thank guests for coming just before 9pm, before the Supercolor Live synchronised laser and music experience began.

Dance music act Koreless performed live as a lightshow designed by Marshmallow Lazer Feast took place.

Other highlights inside the main venue included Supercolor Wheel, a doodle-board made from all 50 trainer shades, and the Sneaker Tree, where the new product line appeared to grow organically from a tree’s branches.

Adidas worked with psLIVE UK to create the experience, along with Carat and John Doe Communications.

Adidas Originals- Ode to the City

For the ‘Ode to the City’ campaign for Adidas Originals, Posterscope Russia and Carat placed giant Adidas Originals ZX Flux sneakers as art objects in Moscow and St. Petersburg.

MLS All-Star Game

The world gathered in Portland’s Providence Park for the 2014 Major League Soccer All-Star Game as America’s best faced off against Bayern Munich. But the real star attraction was not the match, but the forty-five foot All-Star Game ball perched on top of the Oregon offices dominating the attending crowd. The enormous Adidas soccer ball loomed large on the Portland skyline and over the stadium, making Adidas the most visible message at the MLS All-Star Game. This campaign was planned by Posterscope USA.

Adidas creates new store out of a giant shoebox

To celebrate the famous sports shoe named after American tennis icon Stan Smith 50 years ago, Adidas opened a pop-up store in London that was a scale replica of the iconic footwear’s shoebox. Apart from being able to purchase limited edition shoes, customers were also able to take part in an interactive experience which made use of 3D-printing.
3D Systems Cube printers lined the walls and gave customers a chance to personalize their lace locks. One of the most notable experiences was the ability to “Stan yourself,” a preview of an app by the same name that allows users to put their own portrait and signature in the place of Smith’s portrait and signature.
More than 40 million pairs of Stan Smiths have already been sold, making it the top-selling brand in the history of Adidas. Unlike the usual experience of going to buy a pair of shoes however, the sports brand made sure to give their customers an experience they are unlikely to ever forget.
Via: psfk

A tongue-in-cheek campaign from adidas for Murray’s win

psLIVE projected a display to congratulate Andy Murray during the BBC Sports Personality of the Year Awards at First Direct Arena on December 15, 2013 in Leeds, England.

Munich turned into a giant polling booth

For the UEFA 2012 final, adidas, sponsors of both finalists FC Bayern München and Chelsea FC, turned Munich into a giant polling booth. Fans in Munich (and globally via avatars) selected their teams through a series of ‘choices’ within a designated competition zone, such as pressing a button on a storefront, taking a certain set of subway stairs and even which ice cream sprinkles or coffee cup they choose. Votes were tallied and updated in real-time to a dedicated micro-site, whilst a vast 3D animated projection on a shopping centre facade showed the teams’ popularity ranking. More than 300,000 football fans participated in choosing their team….and you can bet it wasn’t Chelsea.
The project, created by Posterscope Germany, Carat, Heimat and partners, involved a number of layers covering CG graphic creation, app development, live-website streaming, video projection mapping, a few dashes of creativity, and a few million football fans.

Data visualisation of footfall fans’ choices demonstrated via real-world and online triggers

This campaign (created by Posterscope Germany, Carat and partners) is a brilliant example of creating excitement and audience engagement around a major, and local, sporting event. For the UEFA 2012 Final, adidas, sponsors of both finalists FC Bayern München and Chelsea FC, turned Munich into a giant polling booth. Fans in Munich (and globally via avatars) selected their teams through a series of ‘choices’ within a designated competition zone, such as pressing a button on a storefront, taking a certain set of subway stairs and even which ice cream sprinkles or coffee cup they choose. Votes were tallied and updated in real-time to a dedicated micro-site, whilst a vast 3D animated projection on a shopping centre facade showed the teams’ popularity ranking. More than 300,000 football fans participated in choosing their team….and you can bet it wasn’t Chelsea.
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adidas: ‘Light You Up’ projection

Another great adidas campaign demonstrating their passion for sport, created by Posterscope USA and Carat. Key locations in New York and Boston were selected for adidas’s ‘Crazy Light’ projections which involved displaying powerful sporting imagery as well as driving audience interaction using social media.  Facebook fans were invited to log onto an adidas Facebook app and post an answer to the question ‘What does light get you?’ Each response was rewarded with the person’s name appearing on the big screen, plus a sharable image and video, to show off with to their friends.
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