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British Artists Share Their Inspiration with Black Cab Passengers

Easyart, Posterscope and Verifone Media (a division of Verifone) have launched a campaign to promote up-and-coming British artists through interviews to be screened in thousands of London black cabs.
The series of 60 second films kicked off with “Dead Man’s Patterns” featuring the award-winning London artist Hormazd Narielwalla who uses old Savile Row tailors’ patterns to create his art and is followed by a film about Sussex artist Kelly Hall and her retro prints celebrating the British Isles. The campaign will run until the end of May. The project will not only offer interesting and engaging content for cab passengers, but also provide a springboard for up-and-coming artists.
The partnership came about following last summer’s Art Everywhere poster project where an exclusive digital artwork by Antony Gormley was shown on Verifone Media’s screens in the back of black cabs to promote the outdoor exhibition. As a sponsor of the exhibition, Easyart continued to work with Posterscope and develop this new project with Verifone Media.
Adam Cherry at Posterscope comments, “This is a fantastic partnership combining both tailor-made content and advertising to ultimately drive sales for Easyart. Verifone’s screen network is a perfect fit for the upmarket, art-loving audience we are targeting.”
The new campaign aims to further develop the content and advertising model available in over 2000 black cabs through Verifone Media. The campaign is designed to generate data through detailed online and mobile tracking. Daemon Brown at Verifone Media says, “Young artists are the perfect test case as limited awareness and search volume currently exists for them, so a response is easy to track. Easyart is very data driven and will be tracking responses in great detail to continuously optimise the campaign. In addition, it’s exciting that we are supporting British artists and showing beautiful and inspiring content to cab passengers.”
Posterscope’s proprietary consumer insight study, OCS,  shows that black cab passengers are the perfect demographic for cultural and artistic subjects; they are an affluent audience that is culturally interested and highly engaged. Gyr King at Easyart comments, “We love the fact that we’re able to showcase artists we are excited about in this way. It’s not easy for young artists to catch a break these days and to generate over a million impressions a month from a 60 second interview to a prime audience could change the trajectory of their career.”
The campaign will run for six months featuring different artists. The content piece works to engage the viewer and make a subtle connection between brand and subject and is then followed up with product ads to re-assert the brand name and make that commercial leap in the minds of the consumer. By combining interesting content with traditional ad formats, Easyart hopes to show how interest, and ultimately, sales in that brand and individual artists, can be impacted.

Leading Artists Antony Gormley and Grayson Perry Launch Art Everywhere- The UK’s Largest Outdoor Exhibition

HOCKNEY, BLAKE, CONSTABLE, GILBERT & GEORGE AND MOORE AMONG MOST POPULAR WORKS CHOSEN BY THE PUBLIC
Exclusive digital artwork by Antony Gormley available for free download
Leading artists Grayson Perry and Antony Gormley announced the works which have been chosen by the British public for the UK’s biggest art exhibition, Art Everywhere, which will take place on over 30,000 billboards and outdoor sites across the country from 21 July – 31 August 2014.
The artists unveiled the shortlist on the largest indoor advertising screen in the UK – Motion@Waterloo at London’s Waterloo Station. The list includes one of Grayson Perry’s recent works, The Annunciation of the Virgin Deal.
The shortlisted works in order of popularity are as below:
David Hockney, My Parents, 1977
Dora Carrington, Farm at Watendlath, 1921
Dame Laura Knight, Ruby Loftus screwing a Breech-ring, 1943
Grayson Perry, The Annunciation of the Virgin Deal, 2012
Stanhope Alexander Forbes, A Fish Sale on a Cornish Beach, 1885
Michael Andrews, Melanie and Me Swimming, 1978-9
George Frederic Watts, Ellen Terry (‘Choosing’), 1864
Augustus Leopold Egg, The Travelling Companions, 1862
Patrick Caulfield, Pottery, 1969
John Hoyland, Memory Mirror, 1981
Rose Wylie, Early Memory Series No.2: Doodle Bug, 1998
Eileen Agar, Slow Movement, 1970
Julia Margaret Cameron, lago (Study from an Italian), 1867
Gilbert & George, Existers, 1984
John Constable, Study of Cirrus Clouds, c.1822
Edward Collier, Trompe l’oeil with Writing Materials, c.1702
Philippe Jacques de Loutherbourg, Coalbrookdale by Night, 1801
Ivon Hitchens, A River Pool, 1951
Henry Moore, King and Queen, 1952-3, cast 1957
Hans Holbein the Younger, A Lady with a Squirrel and a Starling (Anne Lovell?), 1526-8
William Blake, The Circle of the Lustful, 1824-7
Gillian Wearing, Signs that say what you want them to say and not Signs that say what someone else wants you to say I’M DESPERATE, 1992-1993
Marcus Gheeraerts the Younger, Queen Elizabeth I (‘The Ditchley portrait’), c.1592
Ben Nicholson, 1940-42 (two forms), 1940-42
Marc Quinn, Self, 2006
Over 38,000 votes were received via Facebook (facebook.com/arteverywhereuk) in the process to select the nation’s favourite works which will be shown on bus shelters, underground stations, roadside billboards, motorway services, national rail networks, shopping centres and airports across the UK. 90% of the population will have an opportunity to see a work of art at an outdoor site during the summer. The art will also be shown in a national Art Everywhere on-screen exhibition shown in over 1,000 Vue cinema screens in the UK in August.
As part of today’s launch, Antony Gormley also unveiled a specially-commissioned digital artwork for Art Everywhere which will be available for the public to download for free. The work entitled Feeling Material will be shown on digital poster sites across the UK, including London’s Waterloo Station and Coventry House, Piccadilly Circus, and in Manchester’s Trafford Centre, as well as on motion screens in the back of over 2,000 black cabs. Antony Gormley has also donated 100 signed limited edition works to be gifted to the first 100 supporters contributing £950 or more to Art Everywhere. Funds raised will support the costs of print and production for Art Everywhere to be bigger and better, ensuring works of art reach more poster sites. Both the digital and limited edition works will be available from 16th July until 31 August from arteverywhere.org.uk
Antony Gormley said of his involvement in Art Everywhere: “Works in public collections form an important part of our collective visual memory, marking a particular place, time and person. It is great that these works are being celebrated and shared in this way.”
Building on the success of the 2013 exhibition, Art Everywhere 2014 will be longer in duration, having been extended across a six week period.
Art Everywhere is a collaborative project presented by the Out-of-Home industry led by Clear Channel, Exterion Media and JCDecaux, including Ocean Outdoor, Storm and Outdoor Plus. Founding partners are Richard Reed (co-founder of Innocent Drinks), the Art Fund, Tate, creative agency 101, Posterscope, Vizeum, Easyart and Facebook. Out-of-Home media owners have once again donated the sites to enable the nation’s favourite British art to be seen right across the UK.
Stephen Deuchar, director of the Art Fund said: “Art Everywhere is a celebration of great British art, with thousands of Brits voting for their favourites to be displayed on poster sites across the country over the coming weeks. The new work by celebrated artist Antony Gormley, made especially for this project, will be a wonderful legacy – and a way of thanking the art loving public, who made the whole initiative possible.”

Outdoor Becomes Art’Door: The Sequel

Now in its second year, Art Everywhere seeks to bring art onto the streets nationwide by working with numerous OOH media owners.
The top 25 British works of art as chosen by the public will be announced on Wednesday 16th July. These pieces will then be featured on thousands of billboards across the UK all through summer, transforming the country once again into the largest Outdoor art gallery ever.
Art Everywhere, USA
The immense popularity of the Art Everywhere project has spilled across the Atlantic, launching the first USA edition this year. Five leading art museums selected pieces of American art that represent the country’s history and culture. The American public has since voted for their favourites and are just waiting for the final 58 works to feature in the ‘very very big art show’ this summer!
[youtube width=”300px” height=”200px”]RehJpp5ZRH4[/youtube]
Via: JCDecaux One World

Richard Reed Blogs About Art Everywhere

Following an outstanding successful launch in 2013 with help and support from the great British public Art Everywhere is back again for its second year! Again, we shall be adorning and gracing our streets and transport systems with astounding works of art to make that trip to and from work or school a little bit more interesting and special. And, once again, you the public have voted for your favourite pieces from regional and national collections to create an exposition worthy of any major gallery in the world. The difference being with this exhibition it has been crowdfunded, plus it is entirely free for all to enjoy around the UK.
Of course, none of this would have been possible without the help of our partners from Clear Channel and other media owners in the poster industry, along with partners including Art Fund and Easyart, plus Vue who have made this year’s exhibition a little more extra-ordinary by showing the exhibition on their screens across the summer.
A top new addition to Art Everywhere this year sees an exclusive reveal of a commissioned artwork by a world-renowned artist – all to be revealed on 16th July on digital sites around the UK including the Trafford Centre in Manchester and Coventry House in London’s Piccadilly.
We’ve assembled your selected list of works for our exhibition and posters will be printed and distributed across the UK ready for your viewing from the 21st July for 6 entire weeks providing a stunning backdrop to your summer.
It’s still not too late to help us make this bigger and better than last year and any donation you can make will contribute to increasing the number of posters we can print to reach more places and reward you with your own piece of the Art Everywhere campaign – you can get yourself a limited edition, tote bag, postcard set or even a billboard poster!
Richard Reed
Founder of Art Everywhere

Via: Clear Channel

Art Everywhere at Cannes

Art Everywhere by Posterscope and Vizeum has been selected to represent the Dentsu Aegis Network at the ‘Act Responsible’ exhibition in Cannes. This is the very first time that CSR will have a presence at the Cannes Lions.
Situated next to the Cannes Lions Hall, the ‘Act Responsible’ exhibition aims to show how the advertising industry supports charities and causes with pro-bono campaigns. Additionally, online and local visitors will have the option to vote for their favourite ‘Act Responsible’ campaigns of 2013.
For more information, click here.
To vote, click here.

Art Everywhere Launches Facebook and Twitter Search for Next Outdoor Exhibition

Art Everywhere, the initiative that brought works of art to thousands of outdoor sites last year, is launching a social media campaign to find the public’s 25 favourite artworks, to be displayed this summer.
Art Everywhere wants members of the public to select the pieces they most admire from a longlist of 70 British artworks, which range from the 1500s to the present day.
The artists Anthony Gormley and Grayson Perry will reveal the winning pieces on 16 July.
Reproductions of the top 25 selected artworks will then be displayed on poster sites, bus stops and billboards across the UK for six weeks, from 21 July to 31 August.
The public has three weeks to cast its votes and can do by visiting facebook.com/arteverywhereuk or on Twitter, by tweeting @arteverywhereUK.
Out-of-home media owners have donated sites to enable the art to be shown across the UK, including Underground stations, shopping centres and roadside billboards.
The project, now in its second year, is a collaboration between Posterscope, Vizeum, Clear Channel UK, Exterion Media, JCDecaux, Richard Reed, the co-founder of Innocent Drinks, the Art Fund and Tate galleries, among others.
The organisers said the 2014 version of Art Everywhere would be bigger and better than last year, by showcasing a new set of British artworks sourced from public collections across the country.
This year will also feature the project being tripled in duration to six weeks, as well as a featuring a cinema exhibition film about the project and winning entries, to be shown at 1,000 Vue cinema screens.
The public has been invited to become patrons of the exhibition through crowd-funding it, with donations used to fund the production costs of printing the posters.
Anyone who donates £10 or more will have their choice of limited edition rewards, from a postcard set, through to a 48-sheet billboard poster.
The organisers hope to build on the success of last year’s inaugural show by making the campaign an annual event, as well as expanding it to include a separate project in the US during August.
Reed said: “Art Everywhere is back to showcase great British artworks for a summer of art. We want the British public to crowd fund and vote for their favourites. This year goes bigger and better, including a specially created artwork exclusive from a world-renowned artist.”
Artists have been involved in every stage of the Art Everywhere project and Caroline Collier, the director of partnerships at Tate, chaired the longlist panel.
Emma Newman, the marketing director at Clear Channel UK, said: “Like all the best ideas, [Art Everywhere is] wonderfully simple and is a brilliantly effective way of bringing inspiring artworks to people right across the country.”
Via: Brand Republic

How to Make Paris Even More Beautiful? Replace the Ads With Classical Paintings

Classical paintings replace advertisements on Paris billboards in “OMG, Who Stole My Ads?”—a series of provocative photographs by French artist Etienne Lavie.
The project recalls last summer’s “Art Everywhere” program in England, led by Innocent Drinks co-founder Richard Reed, which saw reproductions of 57 popular works replace ads on 22,000 out-of-home ad sites, including billboards, bus shelters, tube stations and office buildings. Lavie’s initiative operates on a smaller scale, and since it lacks establishment support, can perhaps be more readily parsed as an artistic statement rather than a corporate project that just happens to involve paintings and ads.
One especially intriguing aspect of the photo series is whether Lavie actually replaced the billboards or created his images (solely or mainly) by digital means. It’s not totally clear. Such debate makes the work more meta and esoteric. It playfully questions “reality,” and makes media coverage of the project part of the artistic experience. (For most of us, the images are viewable exclusively online, so maybe their digital dissemination is the true raison d’être, the ultimate reality.)
In the end, Lavie achieves a stirring effect on the canvas of viewers’ imaginations and sensibilities.
Via: AdWeek