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Red Bull 'Smart payphones' help people move around São Paulo

Red Bull is hacking payphones in São Paulo to turn old infrastructure into a smarter city landscape as part of its promotion for Red Bull Basement, a festival designed to inspire change in the city through the use of new technology applications.
Red Bull “Smart Payphones” is a new hybrid-system that connects the location of the payphone, with bus timetable and location information to help move people around the city. Created by the LDC Agency in São Paulo.
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Via: Digitalbuzz

Comptoir des Cotonniers Turns 10,000 Adverts and Bus Stops into Virtual Shops

French fashion retailer Comptoir des Cotonniers is using mobile to launch “10,000 boutiques” across France, turning billboards, bus stops, print adverts and even TV adverts into points of purchase following the adoption of retail app PowaTag.
Comptoir des Cotonniers is dubbing its new marketing push as “Fast Shopping” using the app to scan barcodes on ads or to listen, Shazam-like, to broadcast ads and allow consumers to buy. Shoppers can use PowaTag to scan special tags and buy the latest fashions from Comptoir des Cotonniers anytime, anywhere in single click. After an initial three-minute set up time, purchases can be completed in seconds, with home delivery within 48 hours.
Comptoir des Cotonniers, part of the one of the world’s fastest growing retail groups, Fast Retailing, worked with partners including outdoor advertising specialist JCDecaux, telecom company SFR Régie, transport app provider Uber, and advertising agency Marcel to create the ‘boutiques’, which take the form of everything from posters and bus stops to transport, coffee tables, notebooks and tote bags.
Via: Internet Retailing
 

Detroit Transforms Its Abandoned Homes into Colourful Bus Stops

Cities in decline often produce a wealth of salvageable material from the rubble of their crumbling buildings. Detroit’s abandoned houses have made headlines and produced a wonderfully sad photo series, and now, instead of just being mined for copper by thieves, their battle-worn doors are being refashioned for a new transit-related project that combines public art and social design. They will now become part of a series of bus stops with the goal being to improve the image of Detroit’s public transit system while, in an upcoming ‘version 2.0,’ implementing modern amenities like GPS markers and solar panels.
According to the Detroit Community Design Center at the University of Michigan Taubman College of Architecture and Urban Planning, an urban design project such as this can actually change many of the messages communicated by the streetscape.
By allowing residents to re-engage with their environment and local artists to expose their art to the public, the bus shelters will “provide an opportunity for riders and residents to create a space of their own making; a choice that will ultimately comment on the state of transportation and the quality of the public realm.”
Via: psfk