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City Outdoor presents Northumberland Street Live

City Outdoor has announced that it has won the competitive pitch tendered by Wildstone on behalf of Newcastle City Council to install and operate a double sided large format full motion digital screen in the heart of Northumberland Street, Newcastle’s most prestigious retail environment. The screens will be live in September and will compliment City Outdoor’s current digital offering.
Northumberland Street Live will be the pinnacle of the new City5 network to be announced shortly. The first large format screen network dedicated to the North of England offering coverage of Manchester, Leeds, Sheffield & Newcastle.
Commenting on the announcement Steve Smith, Managing Director of City Outdoor said: We are delighted to have won the right to build and operate these screens in this highly desirable city and location. We are looking forward to working with Newcastle City Council over the coming months and years. This is the perfect addition to our portfolio and fits in with our strategy of offering our clients a point of difference. The screens can offer full motion playout, which is where outdoor is at its most effective and dynamic. We firmly believe that Northumberland Street Live is not only the most exciting large format development in the City of Newcastle but in the UK’s regional cities to date.

City Outdoor presents Leeds Central

City Outdoor has recently launched Leeds Central, a portrait screen measuring 3.94m wide v 5.86m high, which delievers over 1.5m impacts (per 14-day campaign)
Built on the famous grade II listed Yorkshire post tower, Leeds Central is situated at the largest intersection in the city centre. Having a 20 second drive time to Leeds railway station and Leeds Trinity centre, it offers 3 different routes in and out of central Leeds making it the largest vehicular commuting hotspot in the city.   Leeds Central offers an exceptional platform to target this vibrant audience navigating the city centre never seen in this city until now.
Leeds is now in the top 5 largest cities in the UK with its population of just over 750’000. After London, Leeds is the largest legal centre in the UK, and in 2011 its financial and insurance services industry was worth £2.1 billion, the 5th largest in the UK, with over 30 national and international banks located in the city.  Leeds is ranked as a gamma world city by the Globalization and world cities research, and is considered the cultural, financial and commercial heart of West Yorkshire.  Since 2013 Leeds retail environment has seen huge growth with the introduction of the Trinity Centre situated in the heart of the city.