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Ad Week Europe reveals 2017 line-up

Advertising Week Europe today announces the line-up for its fifth anniversary edition. Picturehouse Central will once again host the daytime thought leadership programme with two AWE signatures returning, the Ronnie Scott’s Leadership Breakfast series and Fortnum & Mason’s Culture + Commerce lunch series.
Mayor Sadiq Khan will appear on stage with ESI Media as part of his ongoing #LondonIsOpen campaign, at a time when London is shaping its place as Europe’s creative capital. Mayor Khan is expected to focus on the importance of London’s diverse creative industries, which employ more than 800,000 and contribute £35bn to the economy. Other programme highlights include:
· CNN’s Nina dos Santos with IPG Chairman & CEO Michael Roth and editors of Fast Company, Time & Wired
· Facebook’s Nicola Mendelsohn kicks off the Town Hall series at the Lyric Theatre with CBI Director General Carolyn Fairbairn and King CEO Riccardo Zacconi discussing the short and long-term future of the UK creative industries
· Claire Valoti, GM of Snap. Inc, and Farrah Storr, Cosmopolitan UK Editor on women in tech
· Matt Brittin, President, EMEA Business & Ops, Google, one-on-one with Unilever CMO Keith Weed
· Swizz Beatz, Bacardi’s Global Chief Creative for Culture, on brand/celebrity culture
· Marie Claire editor Trish Halpin in conversation with actor-turned-perfumier Richard E. Grant
· Nigel Morris, CEO Americas & EMEA, Dentsu Aegis Network sits down with Alex Baldock of Shop Direct
· Gurinder Chadha OBE, on writing & directing box office hits and the enduring power of storytelling
· Eddie Jones appears less than a week after the conclusion of the Six Nations championship
· Chris Eubank on what it takes to make an impression and create a unique personal brand
· Michael Gove MP and Stephen Kinnock MP will debate and explore the rhetoric used in the Leave campaign’s victory in 2016’s EU Referendum
· The Week Live Daily Debate series leads a rich menu of Brexit and political content
· Jonathan Pie, comedian & self-loathing reporter (a.k.a. Tom Walker), on the new golden era of satire
· Haiyan Zhang, founding member of OpenIDEO, and Innovation Director of Microsoft Research Cambridge headlines Day 2 of the Town Hall Series at the Lyric Theatre, featuring the extraordinary story of ‘Project Emma’, where the life of a 29-year old Parkinson’s patient was forever altered by Zhang’s work
· Rory Sutherland, Vice Chairman, Ogilvy & Mather Group UK, asks whether agencies are geared up to think too small, and questions whether agencies have painted themselves into a comfortable but confining corner
· David Gandy, model, designer and philanthropist will join Time Inc. UK’s editor in chief, Mark Frith, for a panel discussing how marketing to men has evolved, and where the sector is heading
· Broadcaster Edith Bowman and Time Inc.’s Creative Director Jason Bick host The Chemical Brothers’ Tom Rowlands and legendary NME photographer Dean Chalkley for an epic panel on the creative collaborations in the world of film and music
· Jamie Oliver, Chef, Campaigner & Media-Owner Content Creator, hosts PwC’s closing night Founder’s Club dinner as Advertising Week Europe returns to Piccadilly and the BAFTA building where it all began in 2013
Speakers and content continue to be announced for Advertising Week Europe, which begins on March 20. The entire agenda is organized with dedicated content blocks and tracks to enhance delegate navigation.
Advertising Week Europe Director, Rebecca Eaves, said “We are delighted to reveal the fifth anniversary edition of Advertising Week Europe and deliver the end-product of a year round curation effort. The breath and scope very much captures where the industry is, where we are going and shows the enduring strength and economic impact of advertising and wider creative industries in the UK and across Europe.”
St. James’s Palace, The Orangery, Kensington Palace, the new Design Museum, KOKO, Ronnie Scott’s, Barbecoa and the Phoenix Arts Club host Advertising Week Europe’s signature evening special events.
Posterscope will also be hosting “Reinventing the Real World” on Monday 20th March at 11am and MKTG will host “Are you experienced?” on Tuesday 21st March at 11am.
The OOH industry will also be well represented with sessions including:

  • “AI- The changing future of marketing”- Monday 20th at 3pm
  • “MEC Knights of the Roundtable”- Monday 20th at 5pm
  • “Renaissance: A new creative value system”- Tuesday 21st at 3.15pm
  • “Fans come first in entertainment marketing”- Tuesday 21st at 3.30pm
  • “A brave new industry”- Tuesday 21st at 10am
  • “Evolving brand sponsorship and how we tap into celebrities”- Tuesday 21st at 4pm
  • “Virtual Reality and branded content”- Wednesday 22nd at 2.45pm
  • “The next era of programmatic”- Thursday 23rd at 11.45am

The full 2017 calendar is now live at europe.advertisingweek.com.

Posterscope South Africa holds 'Future Defining Themes of OOH' conference

The functions of out of home (OOH) touchpoints are rapidly changing, moving from driving awareness across audiences to purchasing products. OOH is at the beginning of a revolutionary change as disruptive forces, including consumer media habits, advertiser demands and technological advances, change the medium.
OOH is moving from a static medium to one that targets the consumer based on their location, says MD Posterscope South Africa, Bruce Burgess. He was addressing delegates at Posterscope’s Future Defining Themes of OOH Conference held at the Venue Green Park in Sandton.
Location is the common currency, adds Nick Halas, Head of Futures for Posterscope UK. “It is a key thread and has been called the marketing vital frontier by Forbes. By the end of 2019, nearly 50% of spend in all channels will have a location filter.”
“Previously understanding location and the physical geography was important, but we are not marketing to the environment, but to the people so we need to understand who these people are,” he says.
“With location data reaching critical mass, consumers are providing breadcrumbs of data and it’s the role of the out of home agency to string the breadcrumbs together to be more relevant to clients and consumers,” says Burgess.
OOH can use this data to optimise the performance of OOH throughout the OOH conversation journey. “This allows us to predict where to place OOH campaigns, as well as to understand what is happening in selected locations, showing the profiles of consumers in that environment and then delivering an effective OOH campaign to that target audience.”
Halas says it is about reaching the consumer at the right place with the right content. Here the delivery of dynamic content is pivotal.
“Content delivery is evolving from simple to complex, to include integrating day parts, location-based messaging, weather triggered, social amplification, countdown mechanic, multiple sequential messaging, and sales data driven,” he says.
Integrated location planning is gaining momentum. “Defined as considering the whole marketing mix, it requires you to think differently on how OOH can integrate and converge with other mediums,” he says.
Burgess says digitisation and technology are providing OOH with creative solutions, and this is changing how it can integrate with the other mediums. “The implications for clients is enormous as we can continually improve on the ROI of our clients’ communication spend, giving clients what they want – that is to deliver on their profit target.”
At the same time the OOH medium must deliver the creative executions consumers want. “Consumers vote with their wallets and if we give them creativity, they will give the client profits.”
What it all adds up to, he says, is increasing the medium’s spend. “For the past three years OOH spend has remained unchanged at 11%. With this new world, we can change this figure, upwards.”

JCDecaux Host “2016 Kick Off Session”

On the 20th January JCDecaux held their “2016 Kick Off Session” at the Royal Institute of British Architects on London’s Portland Place for the employees of  JCDecaux. Guest speaker Stephen Whyte, CEO, Posterscope, spoke about his vision for OOH, the challenges faced as well as the fantastic growth opportunities, whilst the other guest speaker, Paul Frampton, CEO, Havas Media, spoke from an agency viewpoint about  the new opportunities arising for advertisers, and the fascinating world of mobile. There was also a panel made up of Alex Matthews (BBH), Dubose Cole (JWT), Will Harvey (VCCP), and Chris Cardew (Mindshare) who discussed creativity and innovation in the industry.
Paul Frampton Creativity Panel

The DailyDOOH Media Summit

The DailyDOOH Media Summit kicked off the conference part of London Digital Signage Week well and it all began on a high note with an amazing turnout of 153 senior executives within the industry…
The DailyDOOH will be writing about some of the speakers and their comments over the next few days, so keep checking their website for more info.
Via: DailyDOOH
 

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