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Davies leads management buyout at Eye Airports

Airport media specialist Eye Airports has been acquired by its management team and employees, led by managing director Rachel Davies.
The business, which manages advertising and promotional space at 17 UK regional airports, was formed 11 years ago by entrepreneur Andrew Walker, founder of AdGroup.
The majority of shares in Eye Airports have been acquired from AdGroup by Davies and the experienced management team of Andy Mackenzie, James Ager and Karen Whitaker. Shares have also been allocated to members of staff through an Employee Benefit Trust.
AdGroup was founded in 1986 by Walker, who had earlier founded Adbus, which grew to become the second largest bus advertising company in the UK. AdGroup sold its bus advertising interests to US media owner Titan Outdoor in 2006.
Davies worked at bus advertising specialist Decker Media, which was acquired by AdGroup, before moving into airport advertising as operations director for Airport Partners and then concessions director for Eye Airports.
Harrogate-based Eye Airports recorded a turnover of £1.75m in 2016.
She said: “This is a once in a lifetime opportunity for me and the team and we’re looking forward to driving further growth. I’m immensely proud that other long-standing employees of the company are becoming shareholders too. This gives the best incentive possible to work together and take the company from strength to strength.”
Walker, who will remain involved with Eye Airports as non-executive chairman, said: “Rachel and her management team thoroughly deserve this fantastic opportunity with the Employee Benefit Trust to become the majority shareholders in this creative and increasingly digital advertising business.”
“All employees who have been with the company for two years also become shareholders. This is about increased involvement, sharing the rewards and encouraging growth for the whole company.”
Walker is also non-executive chairman at Halifax-based Community Partners, which specialises in sponsorship and advertising for local authorities across the UK.
Eye Airports manages advertising at UK regional airports including Newcastle, Bristol, Exeter, Southampton, Inverness, Humberside, Derry, Norwich and the Highlands and Islands group.
Alongside traditional out of home (OOH) advertising formats, it offers companies the opportunity to utilise state-of-the-art, digital HD screens and experiential campaigns.
Eye Airports was advised on the management buyout by Simon Morris of Raworths and Rosemary Anderson of Murray Harcourt.

Primesight announced as the preferred bidder for its UK airport specialist Eye Airports.

Subject to successful completion, the transaction would add some of the UK’s busiest airports, including London Gatwick and Manchester, to Primesight’s portfolio of Out of Home advertising sites.

 Eye Airports’ national network reaches over 100 million passengers a year. Last year it announced #RedefiningAirports, an £8m investment in advertising media and technology, which represents the largest spend on UK airport advertising this decade. This included the latest high-spec formats and new opportunities for advertisers to “dominate” the airport environment.
Primesight is one of the leading Out of Home advertising businesses in the UK, with a national portfolio of advertising panels including roadside billboards and 6-sheets. The company also markets panels in cinema foyers and the Glasgow Subway. Primesight is investing heavily in digital and is in the process of rolling out “Network”, a national digital 48-sheet product.
Andrew Walker, managing director of AdGroup, said:  “I’m proud of the impact that Eye Airports has made on the UK airport advertising industry, however to achieve its full potential, I believe it needs to be part of a larger and broader-based Out of Home group that can build on what our superb team has already achieved. Primesight’s culture and aspirations, along with its understanding of the Eye Airports offering, make it the ideal partner. They share Eye Airports’ passion to take airport advertising to the next level.”

Naren Patel, chief executive of Primesight, said: “We are extremely excited about this opportunity. Eye Airports is a unique chance for us to gain a significant presence in the UK airport advertising sector. Airport advertising is great at reaching an upmarket audience in an environment that is perfect for developing digital products and ideally placed for mobile and Out of Home interactivity.”

AdGroup, based in Harrogate, North Yorkshire, comprises a number of different companies mainly in media, technology and printing industries

Eye launch giant curved digital screen at Stansted airport

The massive screen spans 12 metres and integrates state of the art, digital copy with all important flight information to maximise consumer engagement.
Sarah Parkes, MD of Eye Airports said:  “This product offers an unparalleled platform for advertisers to inspire and strongly engage with audiences at London Stansted Airport.  It is one of the most advanced LED screens which, together with its size, brings optimum value to any advertising copy.”
With a second screen touching down soon, this marks the latest in Eye Airports’ recently announced £8m “Redefining Airports” investment spanning London Gatwick, Manchester, Stansted, Bristol and Newcastle Airports and offering fascinating new digital opportunities for advertisers.
This project is the largest investment in UK Airport advertising this decade and a massive step in the evolution of Airport media. It provides maximum visibility right at the heart of the unique UK Airport retail environment where, most importantly, ‘purchase prompts’ can immediately be acted on.
Pivotal to the Eye Airports network, London’s Stansted Airport offers more scheduled European destinations than any other UK Airport and is currently the fastest growing major airport in the country serving over 20 million passengers each year. The Airport is undergoing a significant re-development with an £80 million terminal transformation project due to be completed later this year as part of a wider £260 million investment programme.
Via: Eyeairports
 

ERV UK and EYE Airports Launch Fully Mobile Last Minute Product

ERV UK has launched the first fully mobile last minute travel insurance product at London Gatwick Airport. ERV Go is available across multiple devices offering passengers the chance to purchase travel insurance right up to the point they board the plane.
ERV partnered with airport media specialists Eye Airports to utilise the latest in digital advertising technology for the launch of ERV Go.
The new ‘last minute travel insurance’ product reduces the cost of purchasing insurance by removing some of the cancellation period (to 14 days) not required by those passengers looking to purchase at the last minute. This enables ERVs customers to purchase just before departure without paying for cover not required due to the reduced chance of the trip being cancelled.
Nearly 20% of British holidaymakers are thought to travel without insurance* whilst nearly 80% admit not having the means to pay the cost of a hospital bill abroad** for themselves or loved ones.
 Tim Hufford, Business Development Director for Eye Airports, said:
“This collaboration offers great synergy between Out-of-Home and mobile to support the campaign’s objectives. Benefitting from the unique advertising environment and the opportunity to engage passengers immediately before boarding, ERV are able to capitalise on reaching customers when no other environment can.”
The project is currently being rolled out Nationally, currently promoted at Gatwick, Belfast, Newcastle, East Midlands, Stansted, Bournemouth and Southampton.

“Redefining Airports” project marks UK’s largest Airport Advertising investment

Eye Airports, the UK’s airport advertising experts, have announced major plans for their ambitious #RedefiningAirports Project, marking an unprecedented £8m investment in advertising media and technology across the Eye Airports network. This is the largest investment in advertising in UK Airports this decade and an opportunity to reach the biggest domestic Airport audience.
Billed as “a massive step in the evolution of Airport media”, the project is about huge investment in the latest high-spec media formats and advertiser opportunities to dominate the Airport environment. This is about capitalising on the significant multi-billion pound investment in UK Airports and in response to the rapid audience growth and the way consumers interact in airports, which has changed with the commercial landscape.
This will be seen across both Gatwick North and South terminals, offering new advertising and retail opportunities throughout the passenger journey. The pinnacle of these include digitized welcome screens, large digital screens in the terminals and a major refresh of screens with better, strategic placement of advertising sites in the open, inviting retail space. This includes new large format, high definition screens which, at 4mm, are the most advanced LED screens in their field and the optimum in the Airport Advertising industry. These were designed as part of the redevelopment of the airports.
The investment not only spans Gatwick and Stansted Airports but also Eye Airports’ national footprint at Manchester, Newcastle, East Midlands, Bristol and Southampton Airports. This will provide more opportunities to reach the UK’s largest domestic airport audience with cutting edge solutions that will also include mobile functionality, beacons and other new technology broadening the scope for advertising.
From December, advertisers and agencies will have new and unique opportunities to take strategic ownership of key spaces and fully integrate within both Gatwick and Stansted Airports.
With Eye Airports serving predominantly UK residents leaving the country or returning home, the Airport environment offers brands the chance to reach a large and valuable demographic whilst enhancing the passenger experience.
 
Ged Weston, Sales Director at Eye Airports, said:
“This is a bold and confident step forward for the Airport industry. The whole Airport experience has fundamentally improved, and therefore we are changing our offering to reflect this… I cannot wait to see the reaction of our clients and the media industry.”
Sarah Parkes, Managing Director at Eye Airports, added:
“Mobile and social media are also a massive part of the new Airport experience, as these are the most ‘checked into’ locations on Facebook. Smart phones are the essential travel companion for passengers, so joining up the dots between mobile, data and OOH now offers a fantastic opportunity for our clients to engage with the Airport audience. Our challenge is how we help and advise our advertisers to now take advantage of this unique opportunity.”
For more information, visit eyeairports.com

Eye Airports Appoints Ged Weston as Sales Director

Eye Airports has strengthened its sales team with the appointment of Ged Weston as Sales Director, and Jim Cohen as Head of Agency Sales.
These high profile appointments are part of the overall growth of the sales team that will provide two fully integrated agency teams with responsibility for Eye Airport’s entire portfolio including Experiential and Sponsorship opportunities. Having two agency teams will provide more bandwidth so each team can focus on their own set of agencies, providing better coverage and forging stronger agency and client relationships.Weston joins Eye Airports having spent the last two years at Clear Channel where he was Agency Director; prior to that he was National Sales Director at JCDecaux.
Newly appointed Sales Director at Eye Airports, Weston says:
“This is a great time to be joining Eye Airports as they have seen significant growth over the last 12 months. I am looking forward to bringing to life the airport audience and enhancing how brands can take advantage of this growing medium.”
Cohen joins Eye Airports from JCDecaux UK, where he was Head of Rail. Cohen will work alongside fellow Head of Agency Sales, Beau Dallon, and will be responsible for driving the sales performance of client and agency teams. Both will report to Weston.

Eye Airports Converts to BroadSign International

The largest airport advertising company in the United Kingdom, Eye Airports, has selected BroadSign International, LLC’s cloud-based digital signage software platform to power its network of screens across 28 airports in the UK. The initiative follows the merger announcement of Eye Corp UK and Airport Partners in December 2013.

The initial conversion of 200 Eye Airports screens to BroadSign software took place in 13 airports this March and will continue with further rollout. The network is present in major national hubs such as London Gatwick, Manchester Airport and London Stansted. It consists of 46″, 55″ and 70″ LCD screens and video walls along with large format LEDs, and reaches over 100 million passengers annually.

Via: Yahoo Finance