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Forrest Media commences D48 roll-out

Forrest Media has begun a significant development strategy which will see the company strengthen its position at the top of the premium outdoor advertising market in Scotland.
Forrest CEO Chris Trainer commented;
“We have embarked on a £3m plus expansion programme, developing a brand new Digital 48 sheet network of sites in major towns and cities right across the Country.
Phase One will see 12 new Digital 48 developments, ready for April, across Renfrewshire, Glasgow, Lanarkshire, Edinburgh, and Aberdeen, with further phases planned.
Over the last 15 years we have carefully developed our premium giant format digital ‘CityScreen’ portfolio and we are now enhancing our offering with the introduction of these excellent D48 locations”.
The distinctive Forrest brand is recognised across Scotland’s major cities and highly visible on most arterial and main road locations.
Utilising the latest digital technology, the new screens will meet the constant demand for 48 sheet format. They will deliver above average industry Route scores and the standard of build, quality of screen, and overall site presentation will reflect the quality for which Forrest are renowned.
Via: Forrest Media
 

Forrest Media launch network of full motion DOOH in Northern hotspots

Forrest Media have announced the launch of their Northern FM Network.
The Network spans across 3 vital northern cities; Glasgow, Edinburgh and Manchester, with a total of over 2 million fortnightly impacts, enabling advertisers to take advantage of full motion digital out-of-home.
The locations of the Network include:

  • Glasgow Western Gateway- 50sq.m giant landscape screen located just before the busiest road junction in the country
  • Edinburgh Eastern Gateway- 50sq.m giant portrait screen situated overlooking the main A199 Eastern Approach to the city centre
  • Manchester Central CityScreen- 63sq.m giant landscape screen overlooking the heart of the city.

 
 
 

Forrest announce the addition of 3 new screens to its digital inventory.

As the sole provider of Giant Super Premium digital roadside screens in Scotland, Forrest has announced the development of 3 new sites to add to its portfolio.
The new locations entitled; CityScreen Glasgow Quayside, CityScreen Glasgow North and CityScreen Clydeside Expressway will open up vital routes within Glasgow and will deliver even greater exposure for advertisers.
The new screens, which launch in November,  have been strategically planned and developed as locations which will enhance Forrest’s existing portfolio and bring the Companies’ total Giant Digital offering up to 12 screens, 6 of which will be in Glasgow, the largest city in Scotland and the third largest in the United Kingdom (after London and Birmingham), with a total urban population of 1.75 million.
Forrest MD, Marc Keenan said:
Our unique local knowledge has, once again, allowed us to plan and develop these important main arterial routes in our home city.
50% of our screens now have consent to play full motion, which gives us a unique position in the market. With digital OOH showing such high levels of demand, we believe that full motion offers advertisers more creative scope to promote their brands.
We will be launching the 3 new screens across November and we are thrilled to be strengthening our position as the premium digital provider in the northern half of the UK.

Forrest Media Extends Digital Portfolio in Scotland and Newcastle

Forrest Media, Scotland’s largest Digital screen operator, has started 2015 with a flurry of exciting new digital developments, including two new Scottish screens − in Edinburgh and Glasgow − and a planned second screen in Newcastle.
The ‘CityScreen Glasgow Southern Gateway’ and the ‘CityScreen Edinburgh Eastern Gateway’ both stand at 50 sqm and dominate vital routes into both major cities, offering optimum exposure for advertising brands. The ‘CityScreen Glasgow Southern Gateway’ is Forrest’s third digital outlet in Scotland’s largest city, whilst the Edinburgh site is the group’s third OOH offering in the nation’s capital.
With the new additions set to increase Forrest’s portfolio to a total of eight digital screens throughout Scotland and the north of England, Forrest MD, Marc Keenan, said: ‘Our detailed local knowledge has, once again, allowed us to pre-plan these vital routes and then go out and develop these with new digital platforms. These sites further strengthen our ownership of prime OOH sites in the north of Britain.’
In addition to these sites, Forrest Media has announced the imminent arrival of a second spectacular screen in central Newcastle.
Planned for May 2015, ‘CityScreen Newcastle Central’ will dominate Newcastle’s Times Square, delivering an impressive 50 sqm of digital platform to its advertisers.  The screen will sit proudly on Newcastle’s famous Life Building, at the forefront of Times Square in the centre of the city, and will be perfectly positioned to be seen by those departing from Newcastle’s bustling main rail station.
All three screens have been specifically developed to geographically enhance the company’s existing offering.
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Forrest Media Extends Scottish Portfolio

Forrest Media is gearing up for an exciting 2015 and will shortly unveil another two giant sites to add to their digital portfolio.
Planned for early 2015, both the ‘CityScreen Glasgow Southern Gateway’ and the ‘CityScreen Edinburgh Eastern Gateway’ will stand at 50 sqm and will dominate vital routes into both major cities.
The new additions are set to increase Forrest’s portfolio to a total of eight digital screens throughout Scotland and the north of England.
The ‘CityScreen Glasgow Southern Gateway’ will be Forrest’s third digital outlet in Scotland’s largest city, whilst the Edinburgh site is the group’s third OOH offering in the nation’s capital.
For more information, please visit http://www.forrestgroup.co.uk/
Via: Outdoor Media Centre