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Ad uses bulletproof posters to take aim at gun-control law

The advertisement, published Thursday morning by gun-control advocacy group Americans for Responsible Solutions, shows people interacting with posters in three cities — New York City, Chicago, and Washington, DC.
Each poster is made from bulletproof Kevlar — with real bullet holes to prove it — and contains an ominous message about gun control.
“This poster protects you because our gun laws don’t,” one poster reads in bold print. “In case of gunfire, hide behind this poster,” another one says.
The advertisement calls on lawmakers to close “gun-show loophole” that allows some people to circumvent background checks when purchasing firearms.
The launch of the video comes one day before President Donald Trump is due to speak at the National Rifle Association’s annual convention in Atlanta.

Via: Business Insider 
 

Every weapon has a history

States United to Prevent Gun Violence and its agency, Grey New York, have created a hard-hitting social experiment set in the real world.
They did what they’re calling “the unthinkable”—opened a real-looking gun store on the Lower East Side of Manhattan and invited first-time gun buyers to check it out, with hidden cameras rolling.
To create drama, they put disturbing tags on each weapon, indicating which models were used in particular mass shootings, unintentional shootings, homicides and suicides. Needless to say, the fresh-faced buyers end up looking rather pallid by the end, and aren’t quite as excited to head home with a firearm.
The point of the PSA (public service announcement) is to debunk the perception, held by six in 10 Americans, that owning a firearm makes a home safer. In fact, according to studies, those who own a gun—and those around them—have an increased risk of injury and death.
There’s a sense here of preaching to the choir. These folks are awfully quick to backtrack from their desire to own a weapon, and the NYC setting might not do much to convince people in less liberal places to consider changing their views.
But it does, at least, suggest—indeed, demonstrate—that minds can be changed on the matter. And it’s chilling in the video to see the actual guns that were used in notorious crimes, and must have been that much more so in person.
“Our goal is to educate those looking to purchase a firearm and ensure they are aware of the potential risks [and to promote responsible gun ownership],” says Julia Wyman, executive director of States United To Prevent Gun Violence.
“Often gun purchasers wrongly believe guns will keep them safe when in fact a gun in the home greatly increases the risk of homicide and suicide. This sets the record straight so consumers can make an informed choice to buy a firearm or not.”
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Via: Adweek