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Thorpe Park unleashes 'undead' billboard to promote Fright Night season

Comms agency Taylor Herring has subverted out of home advertisers by making commuters wish they were tucked up safely at home, by anchoring the living dead to an ad installation in East London.
A bizarre bit of experiential marketing for Thorpe Park is helping to promote two Walking Dead mazes based on the long-running AMC show. The attractions will be unveiled as the show hits its 100th episode In October, tying in with the Fright Nights season.
The billboard was reportedly soaked in over 50 kilogrammes of animal organs and entrails to shock passersby. It is unlikely the gory ad format will be widely adopted by the industry but it inarguably provides a not-so-subtle alternative to online adblocking.

The installation, which is mounted on a truck, will tour London henceforth. Some of the zombies got free from the billboard taking to the streets with sandwich boards and golf sale signs.
Dominic Jones, divisional director, at Thorpe Park Resort, said: “Fright Nights is Thorpe Park Resort’s biggest event of the year, and we’re hugely excited to bring the worldwide phenomenon that is The Walking Dead to our visitors.
“Each of the two specially built mazes are absolutely terrifying and are definitely not for the faint hearted.”
The show provides a lot of room to play with in the outdoor space. Now TV in the UK ran a particularly strong prank utilising zombie CCTV in petrol stations. Further to that Sky ran an interesting VR bus stop to scare commuters.
Via: The Drum

This 'Candy Kittens' Vending Machine Dispensed Tricks, Not Treats

One of the more ingenious Halloween pranks this year was executed by gourmet candy retailer Candy Kittens in Shoreditch, London. A seemingly innocent bright pink vending machine offering free sweets lured in passersby for a chance to get free products from the brand.
Little did they know, this vending machine dispensed tricks instead of treats. As each person attempted to reach for an anticipated treat, a dark, hairy, scary hand emerged out of the dispensing tray. This video catches all of those priceless reactions. Candy Kittens was able to execute one of the most hilarious Halloween pranks in recent memory, perfectly capturing people’s over-the-top and unrestrained reactions. For those who endured the scare, they were rewarded with a free treat.
Video below:
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Via: Trend Hunter

Tesco Pranks Customers for Halloween Campaign

Tesco has released an online film of its staff playing Halloween pranks on customers in stores.
Black Sheep Studios, Bartle Bogle Hegarty’s in-house production studio, created the online ad, which is set in a Tesco supermarket and filmed with hidden cameras.
The cameras catch the reactions of customers as they come across “haunted” trolleys and Tesco staff wearing Halloween costumes, including a ghost-faced woman who hides behind stack of kitchen rolls.
This Is Money reported on 24 October that Halloween had overtaken Valentine’s Day to become the third biggest retail event in the UK calendar, after Christmas and Easter, with people spending between £300 million and £400 million on items connected with the day.
Tesco’s newest TV campaign debuted on 18 October and reintroduced the concept of a “Tesco Family” and the store’s “every little helps” slogan.
In addition to the prankvertising lead film, Tesco’s Halloween campaign includes four instructional online videos that demonstrate how to create scary costumes.
The new work was created by Kate Murphy at BBH and directed by Dave Stoddart through Black Sheep Studios.
Video below:
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Via: Brand Republic

Amusement Park’s Halloween Prank Scares People with ‘Possessed’ Poster

To promote its new haunted house attraction, a theme park in Stockholm, Sweden, decided to ramp up the scare factor by installing a‘possessed’ outdoor poster.
The theme park, Gröna Lund, leads people to believe that they can get a preview of the latest attraction by scanning the QR code on the poster using their mobile phones.
But little did they know, the real horror awaiting them isn’t from their phone screens.
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Via: Design Taxi

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