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BMW Bring Their Rugby Partnership To Light With Outdoor

Under the guidance of media agency Vizeum and Outdoor specialists Posterscope, BMW have strategically planned the Outdoor arm of their campaign around the upcoming matches across the country with creative flexibility in response to the match times and results. This Outdoor element fits into a greater strategy engaged by BMW and celebrates their continued affiliation and sponsorship of The Wallabies.
The campaign has engaged multiple Outdoor formats including static and digital billboards as well as airport media, namely APN Outdoor’s LUX Collection, Elite Screens and Sydney Airport Lightboxes.
These assets have been selected to impact rugby fans and general consumers on the go throughout the Rugby season, with specific activity focused around the three-Test series in June, throughout the Bledisloe Cup and the Rugby Championship later this year in September.
“Working with APN Outdoor, we have the opportunity to target Wallabies supporters on their way to and from matches. We can change the message dynamically and alter the messaging from city to city. It helps us to ensure we are delivering relevant messaging to our core audience” said Stuart Jaffray, BMW Australia’s general manager – marketing.
APN Outdoor is Australia and New Zealand’s most progressive Outdoor advertising company; leaders in the Digital Billboard, Billboard, Transit, Rail and Airport advertising categories. Whilst dominating traditional outdoor formats, the company also maintains particular focus on growing and developing their digital portfolio, establishing APN Outdoor as the unrivaled leaders in this space.
Via: B and T

BMW Uses Premium DOOH to Promote New i8

The BMW i8 is the most progressive sports car available today, with the consumption and emissions of a compact car combined with super car performance, the BMW i8 is revolutionizing its vehicle class. To showcase the introduction of the first colour variations since launch, BMW wanted to dominate key cities with premium DOOH sites – targeting affluent drivers with a halo effect reaching aspirational future drivers of super cars.
Euston Underpass Westbound - BMW i8 9thMay16 VIEW2FILL (002)
With 6 copy variations showcased across sites in sequence, such as the Cromination, this campaign has been catching they eye up and down the country.

Smartphone-Assisted Easter Egg Hunt is Latest Use of iBeacons

Fabergé‘s Big Egg Hunt, which benefits two nonprofits, Studio in a School and Elephant Family, is a fun event brightening up the streets of New York for Easter and an experiment in using iBeacon technology in public non-retail spaces. Over 275 egg sculptures, each about 2.5 feet tall, have been scattered around New York City, and each has been decorated by a well-known artist, photographer or designer: participants include Ralph Lauren, Tommy Hilfiger, Diane von Furstenberg, Warby Parker and Naeem Khan.
Each egg is up for sale, and those who ‘check in’ at the egg can bid on it using the egg-hunt app. The location of a specific egg will remain a secret until 10 people have checked in by that egg. After that, the egg’s location will appear on a public interactive map. The intensified bidding that will ensue will benefit the two above-named organizations. Users of the app are also entered to win more than $30,000 worth of Fabergé jewelry.
Nomi, a startup organization that works with iBeacons, helped put the technical aspect of the project together. As they told Fashionista, it was an opportunity for them to prove to their other clients that the iBeacon platform can withstand unusual deployments.
The eggs will be gathered together in a free exhibit at Rockefeller Center on April 18-25; they will be auctioned off on the 22nd, with the egg hunt ending on April 26th.
Via: psfk

Chanel advertises on France’s most exclusive ski slopes

The skiing resort in the French Alps known as Courchevel has played host to every variety of the rich and famous and its enormous size and unmatched cultural cachet means that it attracts experiments and exhibitions, from art to commerce.
Chanel has decorated half of the 72 cable cars on the slope with some of Karl Lagerfield’s most famous sketches. The cable car drawings are there to advertise Chanel’s Alpine chalet-esque pop-up store on the Esplanade ‘Le Tremplin.’
The shop will carry exclusive items from Chanel’s 2013-2014 Cruise collection and the ornate window collection will feature items from Chanel Horlogerie‘s Jardin des Camélias and Sous le Signe du Lion collections. The space will feature all kinds of other surprises, and will be open until April 2014.
Via: psfk