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Nike honours Baltimore with OOH installations for saving the Air Force 1 sneaker three decades ago

Nike’s exclusive, limited-edition Special Field Air Force 1 Mid “For Baltimore” sneaker commemorates a unique piece of athletic-shoe history for which Baltimore is responsible.
You see, thousands of years ago, in 1982, Nike’s Air Force 1 shoe introduced millions of feet to the company’s patented Air cushioning and comfort system. By 1984, the Air Force 1 was phasing out of production, and may have been abandoned altogether had three Baltimore retailers not intervened.
Air Force 1’s were extremely popular in Charm City, so the owners of Cinderella Shoes, Charley Rudo Sports and Downtown Locker Room convinced Nike to keep making them, which is why they’re still used in street and professional play today.

The Special Field Air Force 1s come with a comic book illustrated by Ed Piskor, and will be sold exclusively at Downtown Locker Room’s Mondawmin Mall and Monument Street locations. The Mondawmin location has also been honored with a commemorative plaque for its efforts in saving the shoe. Additionally, a mural by Piskor is planned for the former site of Cinderella Shoes, in conjunction with local community arts organization Jubilee Arts. Wieden + Kennedy coordinated the campaign.

 

 Via: AdWeek

 

Posterscope and Vizeum Australia roll out OOH mural series for Jameson

Vizeum and OOH specialist agency Posterscope have teamed up with Apparition Media to roll-out a unique Out-of-Home mural series promoting Jameson Irish Whiskey.
The murals, situated at eight locations throughout Melbourne, Sydney and Brisbane, depict Jameson’s iconic artwork featuring its famous bottle alongside the Jameson family motto of ‘Sine Metu’ (Latin, meaning ‘without fear’).
Valeria Catterini, senior brand manager, Jameson Irish Whiskey said: “We are incredibly impressed with the Apparition Media approach to Out-of-Home advertising. The hand painted billboards are disruptive and add an element of intrigue for passers-by during the painting process. Working with Apparition and the very talented artists allows us to behave differently in this traditional media channel and bring to life the Jameson ‘Sine Metu’ campaign in a new and exciting way.”
Lewis Stewart, group business director at Vizeum said: “Our approach for the Jameson campaign was to build a sense of crafted authenticity through our communications.”
“Using Apparition, we were able to transform the traditional Out-of-Home experience into a delivery mechanism which showcases high quality, in cherry-picked environments, that enables us to talk to our consumer in a unique and creative way.”
Posterscope handpicked locations that were both popular and high-traffic such as Surry Hills NSW, Fortitude Valley QLD, and Melbourne’s CBD.
Elliot Devine, business director at Posterscope said, “Jameson challenged Posterscope with thinking outside of traditional Out-of-Home channels to elevate the Jameson brand. Working closely with Vizeum and Apparition we selected the most impactful and relevant sites to elevate the brand and align with the Jameson Motto ‘Sine Metu’ – without fear. It’s exciting when a brand challenges the medium to come up with really creative executions!”
The series, created by Apparition Media and inspired by Jameson’s iconic artwork, includes three variations of the same design.
Says Tyson Hunter of Apparition Media: “Jameson is a brand we have dreamt about working with since we started this business. It was one of those brands that we knew would fit the medium perfectly and we are very excited that we got the opportunity to work with them on this campaign.”
Each mural will be up for five weeks.

Sir Peter Blake's biggest ever collage will cover the Mandarin Oriental Hyde Park Hotel during its restoration

Towering over Knightsbridge, this is the biggest collage ever created by Sir Peter Blake, the godfather of British pop art. The 25m by 70.7m image was unveiled today, 50 years after his generation-defining album cover for The Beatles’ Sergeant Pepper’s Lonely Hearts Club Band.
The image will cover the front façade of the five-star Mandarin Oriental Hyde Park until May, during the first phase of its £185 million restoration. The PVC artwork, inspired by the Beatles cover and called Our Fans, was commissioned by the hotel’s owners.
The 100 figures include 30 celebrity “fans” of the hotel group, including Dame Helen Mirren and Jerry Hall, as well as the surviving Beatles, Ringo Starr and Sir Paul McCartney.
The work took about 30 hours to produce, on a computer at the Coriander and Curwen Studios. Sir Peter said: “It was an amazing project to work on. Hopefully, people passing by will try to spot celebrities they recognise.”
His fee has not been disclosed but is likely to be considerably more than the £200 he received for designing the Beatles LP cover — and includes several nights’ accommodation at the hotel.
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Via: The Standard
 

The Master Chief is Immortalised in Shoreditch murals…

On the 28th September a Halo 5 styled mural went up on the Clerkenwell Wall in Shoreditch, London. It was part of an ongoing Xbox campaign which follows the story of the ‘Master Chief’ (Halo 5’s Hero). The OOH campaign, is about the Master Chief’s journey which leads up to game release.
A day before the mural, a trailer was released revealing the Master Chief had died and as a direct result a ‘memorial statue’ (mural) was erected. Within the first couple of hours the mural, created by Graffiti Life,  blew up on social media and gaming websites, clocking up 1 million views within 3 days.
The second part of the campaign starts later this month and reflects the next step of the story…to be continued.
 
 

Guinness West Indies Porter on Clerkenwell Road

To mark the launch of the new Guinness West Indies Porter, Diageo and Posterscope created a large hand-painted mural in Clerkenwell, an area known for its trendy bars and pubs. Posterscope’s Hyperspace team facilitated the project with High Rise Murals which is due to run until the end of November. The creative takes on a vintage feel to promote the heritage of the product, which is based on the recipe created in 1801. The campaign aims to hit the beer market trend of ‘premiumisation’ and the proliferation of craft beer brands and micro-breweries which are creating a new generation of beer-literate consumers.

Mural updated to cover the U.S Open

If you like good tennis and cool murals, then the U.S. Open has an advertising campaign for you.
The tournament’s organizers are paying an artist to climb up to a billboard each day of the competition and piece together a painting based on the event’s notable moments and online chatter.
The first eight installments have included, for example, interpretations of Gaël Monfis’s crushing 110 miles-per-hour match winner, 15-year-old Catherine “CiCi” Bellis’s on-court antics and Roger Federer’s selfie with Michael Jordan.
Each day’s addition is livestreamed on Facebook and later recapped in a YouTube clip. The painter, Josh Cochran, whose previous credentials include spectacular Grammy-nominated album art for Ben Kweller, features heavily in the videos.
DDB New York created the campaign, titled “Story of the Open,” and tied it into social media with the hashtag “#StoryoftheOPEN.”
While viewers of the billboard over New York’s Midtown Tunnel might not get the full effect without watching the videos for context, Cochran’s illustrations are superb, and it’s fun to see the mural take shap
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Via: Adfreak 
 

Greggs Use Live Murals to Promote New Fresh Sandwich Range

From the 11th August, Greggs, Posterscope Manchester & Carat Manchester will be taking to the streets to promote Greggs’ fresh sandwich range and asking the public to join in the fun through social media.
For the next five consecutive days, an artist will paint fresh sandwiches onto a 96-sheet on Old Street, East London. Passersby will be encouraged to tweet in and guess which sandwich is being painted. The live painting will also be videoed and broadcast on the Greggs’ website and social media each evening, allowing viewers to see every piece of art created.
As part of the wider two-week campaign, a selection of 6-sheets and StreetTalk sites are being used in proximity to Greggs in order to raise awareness of the new fresh sandwich range.
Posterscope Manchester planned and booked the campaign, whilst Hyperspace, Posterscope’s innovation and creative team, were responsible for managing the project. High Rise organised the painting of the murals and JCDecaux Innovate was involved in delivering the campaign.
Nick Reeve, Senior Client Manager, Posterscope Manchester: “Fresh art murals painted daily in East London is a perfect way to represent Greggs’ fresh new sandwich range. The integration of Out-of-Home and social media is also a great example of our continuing vision of integrating advertising channels”.
Dominique Fyson, Hyperspace Project Manager, Posterscope: “This activity really breaks the mould for Greggs. It’s not every day you see a piece of live art created by a bakery brand. It visibly highlights how innovative uses in Out-of-Home can engage audiences in unexpected ways”.
Neil Knowles, Digital Brand Manager, Greggs:  “Out-of-Home was the perfect medium to promote our new sandwich range and interact with consumers. The campaign really brings the brand to life and reaches our target audience in the right place in the right mindset”.

Spiders on the roof

Seattle-based artist and science illustrator, Marlin Peterson, was commissioned to paint a mural in his city. Rather than a standard wall mural, he chose a roof of a building right underneath the Seattle Space Needle where, using an optical illusion technique called trompe d’oeil, he painted two giant daddy long-legs. The monstrous bugs look as if they’re taking over the building when viewed from above, and the Space Needle makes a great location for viewing Peterson’s terrifying mural.
Via: lostateminor

Marvel’s Avengers Live Poster Video Stream

For the launch of the new Avengers Assemble movie, Disney, Posterscope and Carat created a live art experience in London’s Old Street. Over four days, artists painted the eight iconic Marvel characters on to a poster site; with the order dependent upon a public vote via twitter (each character had a unique #tag). The project, broadcast live online, clocked upwards of 1million viewing minutes.
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OOH prize for Facebook competition

Carat’s Vauxhall Corsa Facebook competition, invited the UK public to paint, using an app, a scene featuring a Corsa and post it onto a central gallery to be voted on by other Facebook users. There were over 10,000 entries and Posterscope UK arranged for the winners’ artwork to be spray painted by professional graffiti artists onto a London billboard.
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