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Triple Contract Award for Primesight

Primesight has announced the expansion of its portfolio through three strategic contract awards. The combined expansion adds 640 new sites to Primesight’s existing portfolio and will deliver 30 million impacts per week on behalf of advertising clients.
Increased 48 sheet coverage
Primesight has extended the coverage of its 48 sheet portfolio by adding 168 new 48 sheets. The contract entitles the company to the management and marketing of the panels until 2024. This award brings the total number of Primesight’s 48 sheets in the region to 416, with most of the new panels located in Bristol and the across the South West and Wales regions. The panels occupy excellent locations and strengthen Primesight’s dominant position in the region.
Growing street furniture and 6 sheet business
Primesight has been awarded two separate street furniture advertising contracts in competitive tenders. Both contracts will be in operation for 1st Jan 2015:
A three-year contract with Strathclyde Partnership for Transport (SPT) will entitle Primesight to manage 398 x 6 sheets on 199 bus shelters across West Scotland. The contract was won following a competitive tender process.
Primesight has signed a five-year agreement with Royal Borough Windsor for the management of 74 panels across 37 bus shelters in Windsor. The contract was awarded after competitive tender.
Via: Primesight

Clear Channel Kicks off Digital Sites Expansion

Clear Channel has launched Play London, a three-part digital outdoor expansion strategy.
Play London comprises, firstly, the London Wrap, a new network of 40 digital 48-sheet screens across London. The first screen installation will take place on 1 October and the network will be completed by the end of December.
The second element of the expansion strategy is the more than doubling in size of the digital portfolio of Clear Channel’s premium digital brand Storm. This move will take the number of sites from nine to 20.
The final stage of the plan is the rebranding of the LD6 network of 100 digital six-sheets to Adshel Live.
Play London forms the first stage of an overall investment in UK digital outdoor, which will feature the nationwide expansion of Storm and Adshel Live with hundreds of sites planned across the country.
The outdoor media owner launched the Play brand in 2011, when it expanded its digital portfolio in malls.
Via: Campaign

Outdoor Plus Expands Portfolio as Part of Additional £10m Investment

Outdoor Plus has launched two new sites, adding to its portfolio and has announced a £10m investment package for 2014.
The two latest London sites on the A41 Hendon Way and at Purley Way Fiveways will be unveiled today.
The Hendon Way site is next to an arterial junction, which connects London’s commuter belt with the A41 and the Brent Cross shopping centre slip road, while the digital Purley Way Fiveways sight is on the route from Gatwick to London, and is close to the Valley Park retail hub.
Jonathan Lewis, managing director at Outdoor Plus, said: “We’re continuing to add to our network, giving brands access to the best sites in and around London, allowing them to tap into upmarket commuters, as well as people working in the heart of London.”
In April, Outdoor Plus also introduced a digital site in East London, on the A12 Cross Route.
Via: Media Week