Posterscope appoints Mindshare's Chris Daines as chief media officer to drive innovation in OOH planning and buying

London, 5th December 2016: Out-of-home (OOH) communications agency Posterscope has appointed Chris Daines, Head of The Exchange at Mindshare, into the newly created role of Chief Media Officer.
Daines will report to Posterscope MD Glen Wilson and will oversee the company’s media planning and buying operations, with a remit to further integrate OOH into clients’ media plans and lead innovation in the way that the medium is planned, bought and sold.
As Head of The Exchange at Mindshare, Chris Daines ran a team of over 200 people, planning and buying integrated campaigns across offline and online media and was responsible for Mindshare’s investment across TV, Press, Cinema, radio, on-line display, RTB, Mobile, Search, Radio, SEO and on-line video.
Glen Wilson, Managing Director of Posterscope, said of the appointment: “We are excited to have someone of Chris’s pedigree join our team, his experience across the multimedia marketplace means he is ideally suited to support Posterscope’s continued leadership.”
Chris Daines added: “OOH is in a really exciting phase of growth, as data and digital technology increase the opportunity it offers brands to connect with people in the physical world.  I’m really pleased to be joining Posterscope, who have long been a leader in the sector and whose pioneering and award winning approach to OOH offers me a great opportunity to drive the medium forward and help clients realise its full potential.”
The appointment will be effective from January 2017.

Outsmart to Downsize Into Smaller Trade Body as Craze and Brydon Depart

Outsmart, the marketing body for the outdoor advertising sector, is to be downsized into a smaller trade association.
Alan Brydon, the chief executive, will be leaving the organisation, as will Mark Craze, the chairman.
Both men said they were “sad and disappointed” at the changes, which will see all but two of its staff members losing their jobs.
Outsmart rebranded from the Outdoor Media Centre last September and radically shifted its focus from holding events to hiring more full-time staff to a full complement of ten.
Among those brought on board were Katie Ingram, the former group agency sales director at Exterion Media, as Outsmart’s strategy planning director. Jo Scully, a former communications planning director at MEC, joined as assistant strategy planning director.
Justin Cochrane, the chief executive of Clear Channel, will become chairman of Outsmart, which is to become a “trade association with a focus on broader industry initiatives”.
In a statement, Craze and Brydon said: “We are proud of what the team have achieved in a short space of time and delighted at the revenue growth being achieved by the medium.
“We are sad and disappointed at the situation but remain passionate in the wonderful power of OOH.”
When Outsmart launched last year, Brydon spoke passionately about the viral importance of collaboration and working with the outdoor specialists.
But the organisation had been hamstrung by the world’s biggest outdoor advertising company refusing to rejoin as a member after quitting the Outdoor Media Centre in January 2015.
Two weeks ago, JCDecaux announced it was joining the Internet Advertising Bureau, the digital advertising trade body, instead. JCDecaux’s continued absence from Outsmart membership was not given as a reason for its imminent transition to a trade association.
Cochrane said: “I would like to thank Mark, Alan and the rest of the Outsmart team for all their achievements over the last 18 months. While it is disappointing that some of the exciting plans they had developed now won’t be delivered, I look forward to chairing the new look Outsmart and working with other OOH media owners to address industry issues as we continue to help inspire advertisers about the possibilities of out-of-home media during what is one of the most exciting periods in the medium’s history.”

Dearden leaves Clear Channel

Matthew Dearden, the Europe president of Clear Channel International, is leaving the business as the outdoor company tries to become “more agile”.
William Eccleshare, the company’s chairman and chief executive, said he would work “more closely” with the outdoor ad company’s business units as Clear Channel adapts to become a fully digital medium.
Dearden was the UK chief executive of Clear Channel up until 2014, having joined the company in 2010, during which time it introduced the UK’s first roadside digital network of two square metre HD screens in London. He was replaced as UK CEO by Justin Cochrane, the former chief operating officer for Europe.
Prior to Clear Channel, he was marketing director for BT’s consumer business and has also held roles in digital TV at telecoms at Telewest after srtating his career as an assistant brand manager at Procter & Gamble.
Last month he was appointed as the president of FEPE International, the global association of outdoor advertising companies.
Patrick Ugeux, the chief transformation officer at Clear Channel International, has also left the business.
Eccleshare said: “Out-of-home is transitioning into a truly digital medium thanks to the creative and engagement opportunities made possible by new technologies.
“To help us realise these opportunities at speed and scale I will be working more closely with our business units. CCI is building an agile advertising culture, allowing us to be able to quickly respond to the changing needs of our customers, and deliver creative, smart and effective audience-based solutions.”
Via: Campaign

Clear Channel Outdoor’s Matthew Dearden Appointed President of FEPE International

Barcelona, Spain:  Matthew Dearden, Clear Channel Outdoor’s President, Europe, has been appointed President of FEPE International, the worldwide association of outdoor advertising companies. The news was announced at the 57th FEPE Congress in Barcelona (June 1-3) by the current FEPE President, Antonio Vincenti.
In his new role as President of FEPE, Matthew has outlined a new vision for the organisation, centered around ‘Inspiration’.  The theme reflects both the creative power of the outdoor medium to connect advertisers and people, and also FEPE’s role: to inspire the out-of-home advertising business.
Matthew will also be responsible for chairing the FEPE Board, comprised of senior executives from the global out-of-home industry, to lead FEPE’s new vision and support the organisation’s worldwide lobbying for outdoor advertising with authorities, international organizations, political opinion formers and the communication media.
Matthew – a Vice President on the FEPE Board since 2014 – replaces Antonio Vincenti CEO of Pikasso, Lebanon, who has been in the role of President since 2014.
Commenting on his appointment as President and aims for FEPE, Matthew Dearden, Clear Channel Outdoor’s President Europe said: “I am both honoured and thrilled to accept the role of President of FEPE: honoured to be leading the global association for outdoor advertising during the medium’s biggest transformation; and thrilled at the unique potential this organisation has to nurture our international community to champion out-of-home and drive its continued growth. I look forward to working with the Board and FEPE’s team and members in bringing this vision to life.”
“I am delighted Matthew has agreed to be President. His contribution to the Board has already been very positive and helpful. The management team look forward to working with him”, added John Ellery, Executive Director of FEPE.

JCDecaux UK Appoints Co-CEOs

JCDecaux, the number one outdoor company in the UK, announces that it has appointed Spencer Berwin, Managing Director –Sales and Philip Thomas, Finance Director as co-CEOs of JCDecaux UK, reporting directly to its Chairman, Jean-François Decaux. The new positions take effect immediately and are a reflection of the company’s continued growth and expansion. Following the recent win of TfL’s bus shelters in London and its strategy to make the UK the global capital for digital outdoor, the management structure will be instrumental in the ongoing success of the company.
Jean-François Decaux said “After three years directly running the UK business and following our recent major contract wins, I have decided to hand the day to day management of the company to Spencer and Philip.  I have the utmost confidence in them both to continue the success of the UK operation as we accelerate the investment in our digital transformation strategy with the roll-out of 1,000 84 inch screens to the streets of London.  They have been with the group for a significant number of years and it is this stability of our management team that will continue to be a key strength in our future success.”
Via: JCDecaux

OUTFRONT Media CEO Jeremy Male Rejoins FEPE International Board

OUTFRONT Media chairman and CEO Jeremy Male is rejoining the board of FEPE International, the global body representing out of home media owners and other stakeholders in the industry.
Male served briefly as president of FEPE in 2013 when he was CEO of JCDecaux in the UK, Northern Europe and Australia before his move to the USA.
One of the most respected figures in the out of home industry, he led the transformation of CBS Outdoor Americas into OUTFRONT Media, its IPO and subsequent conversion into a REIT (real estate investment trust).
Male says: “FEPE’s leadership role within the worldwide OOH community continues to grow in importance and I’m delighted to have been invited to rejoin the Board.”
FEPE president Antonio Vincenti says: “I warmly welcome the return of Jeremy Male to the FEPE International Board. We will benefit hugely from his extensive OOH experience, and as a representative of OUTFRONT in the US, he is the first ever Board Member from North America, which is very symbolic for our global association.”
FEPE executive director John Ellery says: “Jeremy is one of the towering figures of the OOH industry and his energy along with his wealth of experience will be invaluable to us in driving both FEPE and the worldwide OOH industry forward.”

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