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O2 Campaign Demonstrates Strength of the Network to Audiences

In the wake of being voted by U Switched as providing the best network coverage, O2 launch their new digital out-of-home (DOOH) campaign on 12th August 2016.
To illustrate the great coverage O2 provides, the campaign promotes the tens of thousands of free O2 Wi-Fi hotspots across the UK, as well as to demonstrate how well each location is covered. Utilising O2’s own business data, Iconic DOOH locations have been hand-selected within UK cities where O2 have particularly high levels of 4G coverage and free Wi-Fi spots.
The campaign will use Route data to establish the relevant city for each location and, using the Liveposter platform, O2 will dynamically serve localised messages displaying the number of Wi-Fi hotspots available in each specific area, along with the actual percentage of coverage in the area. Due to the screen copy being location specific, the campaign inspires audiences to feel that O2 coverage follows you everywhere you go. By optimising the copy and making it relevant to each city, O2 aims to increase brand awareness and reinforce their positive network message.
Forward Media have worked with Posterscope, using Liveposter technology and VCCP to tailor copy dynamically so that every single DOOH screen is relevant to each location.

Unsuspecting First-daters Quizzed About Finances and Exes in Secret Camera Stunt

Tandem Bank launches ‘later this year’, and in a secret camera stunt centered around finances, unsuspecting daters were asked the top 25 questions consumers ‘want to ask, but are afraid to’.
With a hidden camera trained on a handful of first-dates, actors quizzed the person sat opposite them about everything from their credit score, savings plans, thoughts on marriage, exes, earnings and more.
The bank – using this campaign (and, presumably other marketing efforts) to push its brand before launching – surveyed 2,000 people, asking them what questions they’d want to ask a first date, but don’t.
This video is all about seeing how those questions would go down in real life. Unsurprisingly… they don’t go down particularly well.
Video below:
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Via: PR Examples

New Campaign Shows Benefits of Being a BT Customer

BT ran an multi-format, multi environment campaign showcasing the benefits of being a BT Customer. This was to help ensure BT Customers that despite an annual price rise, there would be multiple benefits & reasons to believe that they would be getting more (see Reasons to Believe in brief).
The first burst was to launch the message across 48s and 6s to drive awareness and add stature with premium BL’s and iconic digital formats. We also included Rail and London Underground to target the commuter audiences with Rail D6s and LU LCDs. The second burst was ensure frequency of message was sustained with a heavy weight of 6s and impact was still delivered across the key cities with 96s and B96s. The campaign also utilized the new LDN network.
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