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Colourful Murals Appear On Roads Only When It’s Raining

A group of designers from South Korea found a way to fight those gloomy days when it just wouldn’t stop raining. Together with Pantone they brought back the colours to Seoul by creating huge vibrant paintings on the streets which appear when it’s raining.
Their project is titled “Project Monsoon” and, as the name suggests, was created for the annual monsoon season when it rains for as long as 3 weeks. The artists  used special hydrochromatic paint, which stays invisible until it gets wet.
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“Inspired by South Korea’s culture of emphasizing the importance of the flow of rivers, the paintings utilize Korea’s topographical features that create a flow and puddle of rain water in every street to fill the streets with color and life,” the artists write about their project. So, get a ticket to Seoul and grab an umbrella, because rainy days are nowhere near depressing there!
The images were released as the teaser of the project and also “to give people something to look forward to this year’s monsoon season.”
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Via: boredpanda
 

Art Festival Utilises Rain-Activated Ads from Seattle Precipitation

If you know one thing about Seattle, you know it rains a lot. If you know two things about Seattle, you likely know about its annual international music and arts festival, Bumbershoot. The festival, which takes place every labor day weekend, across indoor theaters and outdoor stages, which could be seen as problematic to some. For the people of Seattle, however, rain is the norm- so much so that the festival’s name itself, Bumbershoot, is actually derived from a combination of the words umbrella and parachute. A more difficult problem to solve is how to advertise the festival in a city where umbrella’s are usually up- preventing people from raising their eyes towards billboards. Thinking of Seattle’s constant rain, and the problems it can cause for ads,Publicis Seattle created and produced a series of rain-activated ads that works with the naturally occurring weather.
On the rare, dry day in Seattle, city streets appear as uninteresting as a city street elsewhere. On a rainy day, however, messages advertising the upcoming Bumbershoot festival show up all around the city. To achieve this effect, Publicis Seattle used a two-part spray painting system called NeverWet. The company used stencils to spray on messages with NeverWet that remain concealed until it is wet. When water touches the surface of the paint, it is repelled, thus revealing the messages.
Publicis Seattle was able to bring to life a concept that used the bad weather to its advantage. The idea to use NeverWet was innovative and cost effective, as a 14 oz bottle is priced at just under $30. In addition, NeverWet does more than just repel water. It also acts as a self cleaning, anti corrosive, and anti icing agent. This unique way of using the product in connection to the famous festival was both a natural fit, and a smart move.
Via: psfk

Cheeky Holiday Ad Only Appears in Wet Weather

This clever campaign sprayed-painted Hong Kong streets advertising a deal to the sunny Philippines so that it only shows up when the pavement is wet.
The quirky advert, from airline Cebu Pacific, announces to dreary commuters: ‘It’s sunny in the Philippines’.
Created to coincide with Hong Kong’s monsoon season, when the city receives just 100 hours of sunshine in a month, the publicity stunt used ingenious technology so that it only shows up in the rain.

A waterproof spray was used to stencil the advert onto the pavements, making them invisible until wet weather hits, when water droplets roll off the sprayed surface, revealing the message.
The sunny advert was also accompanied by a QR code – known in this case as a ‘rain code’ – meaning commuters could scan the ground with their phone and get the latest flight deals to the sunny Philippines.

The advertising agency behind the stunt, Ogilvy & Mathers, said the monsoon season campaign saw 37 per cent more people logging on to the Cebu Pacific website to book discounted flights.

A wall that plays music

When it rains, this unique colourful funnel wall in Germany becomes a charming musical instrument orchestra.
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Via: enpundit.com