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How Tropicana brought sunshine to Times Square in the middle of winter

The juice brand celebrated the beginning of its 70th year with a four-day interactive consumer pop-up focused on positivity.

Tropicana  recently brought a bit of sunshine to New York, encouraging people to bring out their best selves. The juice brand hosted its #YourBestYou activation in Times Square from January 14 to 17, bringing to life the brand’s new platform—which is focused on positivity and optimism—as part of its relaunch for its 70th year. The activation offered consumers a variety of interactive experiences inspired by the brand relaunch.
The pop-up event, which was produced by MKTG, invited passersby to go inside of a domed tent that resembled an orange. Inside the tent, interactive experiences included video stations that allowed guests to create custom messages, picking out inspiring messages from an orange tree replica, and a green screen photo station that projected images with animated backgrounds on a Times Square billboard.
You can see imagery from the campaign here.
Via: BizBash

Endless Winter Isn't So Bad If You're Advertising Dandruff Shampoo

Montreal agency lg2 found a goofy but practical use for all the snow this winter—it made it look like dandruff gone berkserk on outdoor ads for Selsun Blue.
“Dandruff flakes typically occur in winter,” the agency says, “due to the use of heating sources such as electricity. Selsun Blue and lg2 thus decided to launch an offensive at a time when people are most in need of dandruff-fighting shampoo.”
The headline, “Quand les pellicules vous prennent par surprise,” translates to, “When flakes take you by surprise.”
Via: AdWeek