The Body Shop reveals smart posters that filter out London air pollution

The Body Shop has unveiled a series of clever OOH ads in London that remove pollutants from the atmosphere.
The cosmetics and skin care company has teamed up with environmental tech firm Airlabs to pilot the scheme at three high-profile and highly polluted locations in the capital.
Airlabs’ air cleaning system removes harmful pollutants from city air including nitrogen dioxide and particulate matter. The Body Shop has signed on to incorporate the innovative cleaning units into its OOH ads as part of its commitment to environmental activism.
The posters will be active at three JCDecaux bus stops sites in New Oxford Street, Tottenham Court Road and High Holborn as part of a pilot scheme.
Airlabs research shows that Central London has exceeded legal limits of N02 levels nearly every day so far this year. It claims the bus stop ads will deliver up to 95% cleaner air, helping protect passengers standing inside a bus stop who are at high risk from pollution exposure as they wait by the road for their bus. The clean air provided could fill more than 80 buses every day.
“While these air cleaning units have yet to be introduced on a wider scale, we’re making a start to help protect Londoners from air pollution exposure, as well as help raise awareness of this incredible technology available,” said Elen MacAskill, The Body Shop’s UK marketing and corporate responsibility director.
Via: The Drum