Weetabix Targets AM Commuters

Weetabix has deployed a nationwide outdoor advertising campaign to support the launch of their breakfast drink: Weetabix On The Go.
The campaign deploys multiple-creatives to promote the strawberry, chocolate and vanilla flavours, with messages that capture the brand’s strapline: ‘fuel in a bottle’, such as: “Grab morning by the bottle”, “Big morning in a little bottle” and “Full. Speed ahead”.
The DOOH campaign predominantly targets morning rail commuters using a national digital 6-sheet network. The campaign also runs across iconic premium roadside sites.
Weetabix are the first ever brand to advertise on Ocean’s Screen on the Tyne, which is the first digital roadside screen in the North East.
The campaign was planned and booked by Walker Media and Posterscope.