MediaCo’s New Mega Digital Screen Launches in Manchester

As part of the second phase of MediaCo’s major digital expansion this high impact 18.0m x 5.2m screen is the UK’s largest pedestrian-only facing full motion digital screen reaching over 750,000 pedestrian shopper, business people and resident impacts a fortnight.
Located in Market Street in Manchester at the heart of the city’s vibrant retail area the screen dominates one of the busiest retail stretches in the country. It also provides brands with the opportunity to use animated and interactive content to connect with and influence an active and receptive pedestrian audience.
#1Manchester will also use an audience-based trading model which will allow it to be planned alongside the company’s CityLive touchscreen network. The combination of #1Manchester and CityLive will provide an opportunity for cross-screen, live data-driven interaction.
Via: Outdoor Media Centre