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Russell Smither

Head of Research & Insight

Russell is our award-winning Head of Research & Insight with 20 years experience spanning research and media agencies and Outdoor specialists. Russell is responsible for growing both Data Partnerships and Insight at Posterscope. Through Data Partnerships, he works with third-party suppliers, gaining location intelligence to enhance OOH planning, whilst his insight role involves conducting studies on campaign performance, and research into consumers’ engagement with the out of home space. 


Russell Smither
Russell Smither