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What we think

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Gen Z digital natives in the physical world
news
16 November 23
Digital Natives in the Physical World. Our new report.
Our new report examines the changing relationship Gen Z has with the physical world and OOH's place
Report on Behavioural Planning
news
12 July 23
The Human Factor - Behavioural Planning for Marketers
Our new report, produced with Total Media, examines the benefits for marketers of using behavioural
Gold winner at the Outdoor Media Awards
news
26 June 23
Posterscope wins gold at the Outdoor Media Awards
Winning gold with the Home Office for their campaign - Violence against Women and Girls
BT uses 100% recycled 48 sheets from Posterscope
news
26 June 23
As we debut our 100% recycled and recyclable 48- and 96-sheets, BT dials in
Today we debuted 100% recycled and recyclable 48- and 96-sheet billboards, with BT on board
Ikea Poster
news
10 March 23
IKEA's Dynamic Digital OOH Campaign Creates Puns with Products for Summer Shoppers
Posterscope, iProspect, and Mother capture the attention of IKEA fans and home makers
Billboards at night
news
10 February 23
The Point of Search - New Industry wide research study
Groundbreaking research study, “The Point of Search”, reveals that mobile searches conducted in
Sign saying world is closed
news
19 January 23
Re-setting OOH in 2022
After the covid pandemic hit, OOH advertising got put to the test. Posterscope takes a look at how
Heinz poster near shard building
news
18 January 23
Ad of the day - Heinz Marks Shard Anniversary
Heinz, who occupy an office in London’s iconic Shard building, wishes its landlord a happy birthday
Corona wave of waste
news
18 January 23
What are the next frontiers in OOH Advertising?
We asked five OOH experts from The Drum Network about what’s truly cutting-edge in this space