sculpture of the thinker

What we think

Skim, read, share or download, the choice is yours (although we’d love it if you shared. Sharing is good).
news views All

Select article type

Ikea Poster
10 March 23
IKEA's Dynamic Digital OOH Campaign Creates Puns with Products for Summer Shoppers
Posterscope, iProspect, and Mother capture the attention of IKEA fans and home makers
Billboards at night
10 February 23
The Point of Search - New Industry wide research study
Groundbreaking research study, “The Point of Search”, reveals that mobile searches conducted in
Sign saying world is closed
19 January 23
Re-setting OOH in 2022
After the covid pandemic hit, OOH advertising got put to the test. Posterscope takes a look at how
Heinz poster near shard building
18 January 23
Ad of the day - Heinz Marks Shard Anniversary
Heinz, who occupy an office in London’s iconic Shard building, wishes its landlord a happy birthday
Corona wave of waste
18 January 23
What are the next frontiers in OOH Advertising?
We asked five OOH experts from The Drum Network about what’s truly cutting-edge in this space
Keith Haring X Pandora
17 January 23
Pandora unveils new murals for Keith Haring collab
Pandora, the world’s largest jewellery brand, has this week unveiled two striking murals
17 January 23
Planning for the Best: Why a Creative Idea Is Only the Beginning
Scott Green, Posterscope's growth strategy director on observationalists and connecting the dots
Blank Billboard
17 January 23
A paradise of opportunity?
‘A paradise full of opportunity’: is this the beginning of an OOH renaissance?