what-we-think/digital-natives-in-the-physical-world-our-new-report
Gen Z digital natives in the physical world
news

Digital Natives in the Physical World. Our new report.

Published
16 November 23

In a world where Gen Z thrives on digital interactions, there‚Äôs a surprising shift happening. This generation, while deeply rooted in the digital realm, is increasingly craving physical, in-person experiences. 

Developed with our research partner Appinio, and based on new, proprietary consumer research, this report examines this shift and highlights the challenge for brands to reach this audience at scale beyond the personal screen. It also highlights the opportunity that OOH media offers as a way to build brands and engage with a group of consumers to whom business increasingly to looks for growth.

You can download the report here