The Point of Search - New Industry wide research study
Groundbreaking research study, “The Point of Search”, reveals that mobile searches conducted in out of home locations are 38% more likely to lead to a purchase compared to mobile searches conducted at home.
The research study, “The Point of Search”, was commissioned by Posterscope, Clear Channel UK, Global, and JC Decaux UK. Designed to understand people’s search behaviours and how they differ based by location it used a combination of research techniques in the most comprehensive study of its kind on the subject to date.
You can download our new Whitepaper with all the findings here