- Commitment to achieving Net Zero
Dentsu is committed to achieving net-zero emissions in respect of its UK operations by 2040, in advance of the UK Government’s 2050 Net Zero target.
Dentsu UK Limited (“dentsu UK”), which incorporates Posterscope along with other agency brands, is a wholly owned subsidiary of Dentsu International Limited, which is the holding company for dentsu in the UK and part of Dentsu Group Inc. (“dentsu”). Dentsu UK’s operations and initiatives contribute toward dentsu’s Group-wide science-based net-zero targets for 2040.
Posterscope is also wholly owned by Dentsu International Limited and is a key group affiliate of dentsu UK.
As the primary trading entity for dentsu in the UK, dentsu UK leads its own carbon reduction projects, with Posterscope supporting and adopting activities to achieve our joint commitment of reaching Net Zero by 2040 that are set out in this Carbon Reduction Plan (CRP). Therefore, dentsu UK, and Posterscope are able to adopt all measures stated in the CRP in respect of the UK which will be clearly applied when performing relevant contracts.
Baseline Emissions Footprint
Dentsu UK reports greenhouse gas emissions in accordance with the Greenhouse Gas (GHG) Protocol Corporate Standard, ensuring our emissions reporting is aligned with international recognised best practices. Our baseline emissions inventory includes all our measurable Scope 1, 2, and 3 emissions. Scope 3 emissions include estimated emissions for purchased goods and services using financial data. We are working on collecting primary data from our suppliers to improve our reporting and insights through our supplier engagement programme. Select environmental indicators for dentsu, including a majority of Group-wide GHG emissions data, have received limited assurance from an independent provider.
| Baseline Year: 2019 | |
Additional Details relating to the Baseline Emissions calculations. N/A | |
| Baseline year emissions: | |
| EMISSIONS | TOTAL (tCO2e) |
| Scope 1 | 1,447.01 |
Natural Gas Diesel Refrigerant Company Cars
| 335.57 1,005.43 150.33 44.33
|
Scope 2 Market-based Scope 2 Location-based | 120.75 1,207.98
|
Electricity (Market-based) Electricity (Location-based) Heat Company Cars (EV Offsite Charging)
| 120.33 1,207.56 0.42 -
|
| Scope 3 (Included Sources) | 175,321.39 |
1. Purchased Goods and Services 2. Capital Goods 3. Fuel- and energy- related activities3 4. Upstream transportation and distribution 5.Waste 6. Business Travel 7. Employee Commuting 13. Downstream leased assets 15. Investments | 141,888.18 9,192.67 527.58 25.64 5,024.36 6,910.59 9,858.14 94.80 1,799.43 |
Total Emissions (market-based) Total Emissions (location-based) | 176,889.14 177,976.37 |
Current Emissions Reporting
| Reporting Year: 2024 | |
| EMISSIONS | TOTAL (tCO2e) |
| Scope 1 | 162.36 |
Natural Gas Diesel Refrigerant Company Cars | 156.00 2.51 3.85 - |
Scope 2 Market-based Scope 2 Location-based | 0.94 639.81 |
Electricity (Market-based) Electricity (Location-based) Heat Company Cars (EV Offsite Charging) | - 638.87 - 0.94 |
| Scope 3 (Included Sources) | 48,253.17 |
1. Purchased Goods and Services 2. Capital Goods 3. Fuel- and energy- related activities4 4. Upstream transportation and distribution 5.Waste 6. Business Travel 7. Employee Commuting 13. Downstream leased assets 15. Investments | 41,644.08 - 268.64 11.39 882.10 3,700.33 1,662.36 30.42 53.85 |
TOTAL MARKET-BASED EMISSIONS TOTAL LOCATION-BASED EMISSIONS | 48,416.47 49,055.34 |
Emissions reduction targets
In the UK, to continue our progress to achieving Net Zero, dentsu UK has adopted the following emission reduction targets.
We project that emissions will decrease over the next five years to 33,286.32 tCO2e by 2029. This represents a reduction of 31%.
Progress against these targets can be seen in the graph below:
*Significant decrease in 2020 due to impact of COVID-19. Total emissions for dentsu UK in 2020 were 3,341.11 tCO2e (location based).
Carbon Reduction Projects
The following environmental management measures and projects have been completed or implemented by dentsu UK since the 2019 baseline. The emissions reduction achieved by these schemes equate to 11,792 tCO2e, a 6.67% reduction against the 2019 baseline and the measures will be in effect when performing the contract.
| Carbon Project (dentsu UK) | Implementation Year | Savings |
| Scope 1 & 2 Reductions | ||
| Consolidating offices from two buildings to one floor | 2023 | 47.48 tCO2e |
| Consolidating offices from two buildings to one building5 | 2024 | 1.03 tCO2e |
| Moving to 100% Renewable Electricity | 2019 | 153.50 tCO2e |
| Achieving ISO 14001 | 2011 | 154.80 tCO2e |
| Achieving ISO 500016 | 2024 | N/A |
| Replace existing non-energy efficient PL downlights in lift lobbies, WC lobbies & WCs on all floors with LED 24w DALI fittings | 2024 | 5.63 tCO2e
|
| Reseed green roof to help increase buildings thermal performance | 2024 | 3.29 tCO2e |
| Scope 3 Reductions | ||
| Moving to hybrid working model7 | 2021 | 2,868.55 tCO2e |
| Creating Sustainable Travel Guidance to implement alongside Travel & Expenses policy8 | 2024 | N/A |
| Creating supplier engagement program to implement for suppliers who fall within top 70% of PG&S emissions to support and ensure they are reducing their own emissions9 | 2024 | N/A |
Future carbon reduction initiatives
In the future, dentsu UK hopes to implement further measures such as:
| Carbon Project (dentsu UK) | Implementation Year/Period |
| Scope 1&2 | |
| Move from less efficient office buildings to ones with higher performing EPC ratings | 2025 |
| Trial closing floors in office buildings on weekdays with less footfall (Mondays and Fridays) | 2025 |
| Install double glazing in office buildings with single glazed units. | 2026 |
| Replace remaining gas boilers in office buildings with Air Source Heat Pumps. | 2031-2040 |
| Explore Solar PV array implementation where office buildings allow. | 2028-2030 |
| Replacing petrol and diesel vehicle fleet with electric at lease renewal date. | 2025-2027 |
| Implement chiller upgrades in suitable sites, focusing on office buildings with the highest cooling demand. | 2028-2030 |
| Derive and implement a procurement policy to source the most energy efficient equipment available as it gets replaced at end of life. | 2025-2027 |
| Seek to replace REC purchases with green tariffs where costs permit | 2025-2027 |
| Scope 3 | |
| Banning all domestic air travel for business travel and developing and improving business travel policy | 2025-2027 |
| Engaging with suppliers who contribute to top 70% of emissions to ensure they are reporting to CDP, have a Net Zero target, and use 100% renewable electricity. | 2025-2026 |
Declaration and Sign Off
This Carbon Reduction Plan has been completed in accordance with PPN 006 and associated guidance and reporting standard for Carbon Reduction Plans.
Emissions have been reported and recorded in accordance with the published reporting standard for Carbon Reduction Plans and the GHG Reporting Protocol corporate standard10 and uses the appropriate Government emission conversion factors for GHG company reporting11.
Scope 1 and Scope 2 emissions have been reported in accordance with SECR requirements, and the required subset of Scope 3 emissions have been reported in accordance with the published reporting standard for Carbon Reduction Plans and the Corporate Value Chain (Scope 3) Standard12.
This Carbon Reduction Plan has been reviewed and signed off by the board of directors (or equivalent management body).
- Signed on behalf of Dentsu International Limited :
………………………………………………………………….
Date: ……………………….……….