Jamie Waddington joins Posterscope as Innovation Director

Meet Jamie Waddington, our new OOH Innovation Director.

With over 16 years’ experience delivering award-winning experiential and brand activation programmes, Jamie brings a wealth of expertise across live experiences, OOH, and innovative campaign delivery.

Having been a key member of the Dentsu Creative experiential team for almost 8 years (on and off) since 2014, Jamie has worked across a diverse range of high-profile brands and campaigns – from FMCG, luxury, travel, entertainment, tech, beauty, and fashion (to name a few). His career highlights include leading a complex multi-market European automotive launch, to delivering the award-winning NIVEA Sun x Cancer Research UK Sun Safety Tour for 5 years.

Now, Jamie is bringing that experience back into OOH innovation – exploring how creativity, technology and physical spaces can create fresh, unexpected ways for brands to connect with audiences.

Fun fact: Before his career in advertising, Jamie was a lifeguard and swimming coach in New York!We’re excited to have him on board.

Welcome Jamie!