what-we-think/point-of-social-whitepaper
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Point of Social - Whitepaper
The Point of Social is a ground-breaking study into social media behaviour OOH. In this whitepaper you'll learn about:
- The triggers for social media usage
- The dual screen synergy between Social and OOH
- The attention gap on social media during the day
- The proven ability of OOH to make social work harder.
With comments and insights from industry experts, this is a must read for all marketers and their agency teams.
Download below.