Report on Behavioural Planning

The Human Factor - Behavioural Planning for Marketers

12 July 23

Our new report, written with our partners, Total Media, examines the importance of using a behavioural lens to better understand the driving factors behind consumer decision making. 

It looks at how to influence them, and offers perspectives and real life examples of how to better incorporate behavioural understanding into your marketing and media planning.

You can download the report here