2015 Outdoor Lions winners from the Cannes Lions International Festival of Creativity

TBWA \ MEDIA ARTS LAB Los Angeles and Apple Cupertino have been awarded the prestigious Outdoor Grand Prix at the Cannes Lions International Festival of Creativity 2015 – sponsored for the sixth consecutive year by Clear Channel Outdoor – for Apple’s ‘World Gallery’ campaign for iPhone 6.
Other big winners who scooped Gold Lions for their work in the Outdoor Lions category include:
Ogilvy & Mather Colombia Bogotá for Ecofil Ink Cartridges; Grey London for Sunday Times; LEW’LARA\TBWA São Paulo for Abrinq Foundation – Save the Children; Impact & Echo BBDO Safat for Alghanim Motors – Honda; BBDO Proximity Thailand, Bangkok for Millimed Thailand’s Throatsil; BBDO Proximity Malaysia for KFC; Prolam Y&R Santiago for UNICEF; Ogilvy & Mather London for FGM; DDB Spain Madrid for No Somos Delito (We are not crime); Ogilvy Paris for Water for Africa; Ogilvy Brasil São Paulo for Sport Clube Do Recife; Grabarz & Partner Hamburg for ZDK Gesellschaft Demokratische Kultur; Leo Burnet Argentina Buenos Aires for Samsung; WCRS London for Women’s Aid; Y&R Shanghai for XIAO ZHU; Grey New York for States United to Prevent Gun Violence; The Community/LA Comunidad Miami for The Buenos Aires Public Bike System and Prolam Y&R Santiago for UNICEF.
Apple’s Grand Prix winning campaign, ‘World Gallery’, was a visual showcase for the photographic capabilities of the iPhone 6. The US-originated campaign invited users to take photos with their phones then enter them into a competition and the best 162 images were blown up into billboards and displayed around the world.
Commenting on the winners, William Eccleshare, Chairman and CEO, Clear Channel International, said: “This year’s Outdoor Grand Prix winner for Apple demonstrates pure creative salience, maximising the visual power of our medium whilst also utilising outdoor’s ability to deliver advertisers incredible reach, frequency and scale. We are proud to have carried it on our boards across the world.”
He added: “We would like to congratulate all of the winners of the 2015 Outdoor Lions, whose creative, innovative and inspiring use of out-of-home reinforces why it plays such a unique and vital role within the media mix.”
This year’s Outdoor Lions jury was led by Jury President, Juan Carlos Ortiz, President & CEO of DDB Latina & Creative Chairman of DDB Americas, who said: “Our view was that we didn’t choose the Grand Prix, the Grand Prix chose us… “We were looking for work that merged the purity and simplicity of outdoor with the magic of innovation. And we found examples from around the world.”
The 2015 Outdoor Lions attracted 5037 entries, making it the most popular category at the festival. The jury awarded a total of 1 Grand Prix, 46 Golds to 19 separate campaigns which came from 13 different countries.
To view the full list of Outdoor Lions winners, visit: http://www.canneslionsarchive.com/winners/entries/cannes-lions/outdoor/
Via: Clear Channel