Beware the Chair

“54 million Americans have osteoporosis. Many won’t know until they break a bone. By then it’s often too late: 50% of women who break a hip never walk on their own again.”
‘Beware the Chair’ is a prank-cum-awareness campaign to help raises awareness for osteoporosis. In this campaign, a remote-controlled wheelchair followed and chased various people around a mall in New York.
“Osteoporosis is sneaky”, wrote the video’s description. “Millions of people are at risk and don’t even know it. Until they break a bone. Which happens a lot. Every 3 seconds, to be exact. And half of the people who break a hip never walk on their own again. Let’s break that pattern. Help people stand up against osteoporosis. Before they can’t.”
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To find out more about this campaign, click here
Via: Designtaxi