A Sweet Idea From MCS

Queen’s University Students in Belfast were reminded that their ‘future is sweet’ with local recruitment company, MCS, who installed a special bus shelter wrap outside the Students Union in May. The fully wrapped shelter featured a wall of removable sweet treats to help hungry students get through their exams and their last few weeks of term. Passers-by were invited to take a snack and a photo against a special ‘selfie frame’, which was incorporated in the creative. The campaign had a call to action to upload pictures to twitter using the hashtag, #MCSSweetFuture which ensured entry into a competition to win an iPad, wearable tech or a TV! The branded wall was fully re-stocked with confectionery each day during the campaign.
The campaign was planned by Ardmore Advertising and PML NI.