A Two-Sided Word Puzzle on London Streets Takes on Homeless Stereotypes

To promote its Nightstop program, in which volunteers offer homeless people ages 16 to 25 spare beds, homelessness charity Depaul UK launched a poster campaign that uses the architecture of buildings to help win the hearts and minds of passersby.

To combat the apprehension that prevents people from opening their homes to homeless strangers, three variations of the poster have been put up in six sites around London, with plans to expand the campaign to other cities across the U.K. The campaign is hoping to fight the stereotype that all homeless youth are substance abusers or the idea that only trained social workers are equipped to help them.

Viewed as a single page, the left side of the poster reads like a laundry list of preconceived ideas about the homeless. But stepping back to read the full text of both sides straight across changes the message, which includes a number to contact for those wanting to volunteer.
The design is cleverly done—if not flawless—as it requires you to read both sides in order for the big reveal to make sense.
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Via: Slate Blog