A used car dealer used DOOH to create something spectacular

Taiwan based used car dealer Kagulu has launched an innovative and pretty spectacular outdoor digital stunt.
The brand wanted to be known for its transparent and quick auto price evaluations, so Brandsugar, a creative agency in Taiwan, tapped Party NY to create a roving “price scanner” that told drivers, on the spot, how much their car was worth.
The truck was outfitted with sensors, cameras and a screen that could scan automobiles and provide their current sales value within seconds as it drove through the streets of Taipei.
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Source: Creativity Online