ACCA multi-format OOH campaign across the UK

In a drive to increase ACCA’s brand awareness and to consolidate market share, Posterscope’s International division PSI, in collaboration with Total Media, launched a multi-format out-of-home campaign across key locations in London and across the UK.
Targeting a specific audience base of finance and business students, the brands message was communicated through traditional and digital out-of-home formats. Spanning university campuses on a national scale, the campaign reached a high footfall at the time of year when students were evaluating upcoming career decisions with the potential move into business accounting.
With an accentuated focus on London, ACCA simultaneously ran a campaign across formats on the London Underground, including platform dominations in key stations in and around the city. Activity in the likes of Liverpool Street, Bank and Moorgate stations not only targeted the brands core audience but also company decision makers who will have future placements for ACCA candidates.
In collaboration with Posterscopes experiential division psLive, PSI coordinated a one day guerrilla activation in April 2015 with key London locations being marked with ACCA clean graffiti. This coincided with impactful projections on the façade of iconic buildings
psLIVE organised leaflet and ACCA branded chocolate distribution to the relevant audience in the City including Canary Wharf.
The brand also reached an upmarket and invaluable audience through for a one day duration, through presence on Ocean Outdoor’s Canary Wharf Screen.