Acer U-Experience tour

What better way to promote the new Acer Ultrabook and demonstrate its many features, than bring it to life using real experiences?  The Acer U-Experience tour was an integrated experiential campaign created by the Posterscope network, which took place in the UK, France, Italy and Germany.  It involved employing roving reporters who undertook a series of life-changing challenges and documented their experiences on a daily basis across various social media channels, to selected media partner platforms and into a central Facebook app, all connected to the main Acer Facebook page.