Ad Week Europe reveals 2017 line-up

Advertising Week Europe today announces the line-up for its fifth anniversary edition. Picturehouse Central will once again host the daytime thought leadership programme with two AWE signatures returning, the Ronnie Scott’s Leadership Breakfast series and Fortnum & Mason’s Culture + Commerce lunch series.
Mayor Sadiq Khan will appear on stage with ESI Media as part of his ongoing #LondonIsOpen campaign, at a time when London is shaping its place as Europe’s creative capital. Mayor Khan is expected to focus on the importance of London’s diverse creative industries, which employ more than 800,000 and contribute £35bn to the economy. Other programme highlights include:
· CNN’s Nina dos Santos with IPG Chairman & CEO Michael Roth and editors of Fast Company, Time & Wired
· Facebook’s Nicola Mendelsohn kicks off the Town Hall series at the Lyric Theatre with CBI Director General Carolyn Fairbairn and King CEO Riccardo Zacconi discussing the short and long-term future of the UK creative industries
· Claire Valoti, GM of Snap. Inc, and Farrah Storr, Cosmopolitan UK Editor on women in tech
· Matt Brittin, President, EMEA Business & Ops, Google, one-on-one with Unilever CMO Keith Weed
· Swizz Beatz, Bacardi’s Global Chief Creative for Culture, on brand/celebrity culture
· Marie Claire editor Trish Halpin in conversation with actor-turned-perfumier Richard E. Grant
· Nigel Morris, CEO Americas & EMEA, Dentsu Aegis Network sits down with Alex Baldock of Shop Direct
· Gurinder Chadha OBE, on writing & directing box office hits and the enduring power of storytelling
· Eddie Jones appears less than a week after the conclusion of the Six Nations championship
· Chris Eubank on what it takes to make an impression and create a unique personal brand
· Michael Gove MP and Stephen Kinnock MP will debate and explore the rhetoric used in the Leave campaign’s victory in 2016’s EU Referendum
· The Week Live Daily Debate series leads a rich menu of Brexit and political content
· Jonathan Pie, comedian & self-loathing reporter (a.k.a. Tom Walker), on the new golden era of satire
· Haiyan Zhang, founding member of OpenIDEO, and Innovation Director of Microsoft Research Cambridge headlines Day 2 of the Town Hall Series at the Lyric Theatre, featuring the extraordinary story of ‘Project Emma’, where the life of a 29-year old Parkinson’s patient was forever altered by Zhang’s work
· Rory Sutherland, Vice Chairman, Ogilvy & Mather Group UK, asks whether agencies are geared up to think too small, and questions whether agencies have painted themselves into a comfortable but confining corner
· David Gandy, model, designer and philanthropist will join Time Inc. UK’s editor in chief, Mark Frith, for a panel discussing how marketing to men has evolved, and where the sector is heading
· Broadcaster Edith Bowman and Time Inc.’s Creative Director Jason Bick host The Chemical Brothers’ Tom Rowlands and legendary NME photographer Dean Chalkley for an epic panel on the creative collaborations in the world of film and music
· Jamie Oliver, Chef, Campaigner & Media-Owner Content Creator, hosts PwC’s closing night Founder’s Club dinner as Advertising Week Europe returns to Piccadilly and the BAFTA building where it all began in 2013
Speakers and content continue to be announced for Advertising Week Europe, which begins on March 20. The entire agenda is organized with dedicated content blocks and tracks to enhance delegate navigation.
Advertising Week Europe Director, Rebecca Eaves, said “We are delighted to reveal the fifth anniversary edition of Advertising Week Europe and deliver the end-product of a year round curation effort. The breath and scope very much captures where the industry is, where we are going and shows the enduring strength and economic impact of advertising and wider creative industries in the UK and across Europe.”
St. James’s Palace, The Orangery, Kensington Palace, the new Design Museum, KOKO, Ronnie Scott’s, Barbecoa and the Phoenix Arts Club host Advertising Week Europe’s signature evening special events.
Posterscope will also be hosting “Reinventing the Real World” on Monday 20th March at 11am and MKTG will host “Are you experienced?” on Tuesday 21st March at 11am.
The OOH industry will also be well represented with sessions including:

  • “AI- The changing future of marketing”- Monday 20th at 3pm
  • “MEC Knights of the Roundtable”- Monday 20th at 5pm
  • “Renaissance: A new creative value system”- Tuesday 21st at 3.15pm
  • “Fans come first in entertainment marketing”- Tuesday 21st at 3.30pm
  • “A brave new industry”- Tuesday 21st at 10am
  • “Evolving brand sponsorship and how we tap into celebrities”- Tuesday 21st at 4pm
  • “Virtual Reality and branded content”- Wednesday 22nd at 2.45pm
  • “The next era of programmatic”- Thursday 23rd at 11.45am

The full 2017 calendar is now live at europe.advertisingweek.com.