Adidas Originals ‘Superstar’ Campaign Launch

Adidas Originals launched the ‘Superstar’ campaign in January 2015 to celebrate their iconic shoe brand. In conjunction with TV, Online and Print advertising, PSI worked to plan the OOH element in four countries across Europe.
The campaign saw billboards and columns being placed in close proximity to over 30 JD Sports stores in Paris, Amsterdam, Berlin and Dublin.
In Amsterdam moving Billboards were used to travel around the most popular retail areas and attracting potential consumer attention as they shopped during the busiest periods of the week.